Merits of a standardized international marcom campaign, Marketing Management

Question 1:

It is commonly said that political risks are among the most important ones to consider when a firm is considering to commit itself to invest in a foreign country. For any firm of your choice, you have been asked to:

a) Discuss the political risks signals that the firm needs to pay attention to.

b) Recommend appropriate responses that the firm may adopt to mitigate the political risks.

Question 2:

You have just been appointed as, in the newly created post, Marketing Communication Manager in a firm that is now firmly intending to export its branded products. You have been asked by the Executive Vice-President - Exports Division to write a report in which you:

a) Discuss the factors that need to be considered when developing an international marketing communication campaign.

b) Evaluate the merits of a standardized international marcom campaign.

Question 3:

For any firm of your choice, outline an international marketing plan that would ensure its cross-border growth. All recommendations must be adequately justified.

Posted Date: 12/2/2013 2:18:25 AM | Location : United States

Related Discussions:- Merits of a standardized international marcom campaign, Assignment Help, Ask Question on Merits of a standardized international marcom campaign, Get Answer, Expert's Help, Merits of a standardized international marcom campaign Discussions

Write discussion on Merits of a standardized international marcom campaign
Your posts are moderated
Related Questions
Explain about the e-commerce briefly. Electronic commerce, also termed as e-business, a term for all types of business which are established electronically particularly over th

Differentiated pricing  - Some of the firms charge different prices for the similar product in different zones/ areas of the market. Sometimes, the differentiation in pricing is

approaches that are followed by FMCG companies

Q. Illustrate the the advertising effects on Business Cycle? Effect on Business Cycle: - Supporters of advertising quarrel that advertising help in reducing the extent of bus

Question (a) ‘'Corporate identity has become a universal technique for promoting companies and improving corporate culture. ‘' Explain what you understand by: (i) Corporat

Marketing Research Marketing  research,  one  of  the  components  of  an  information  system,  include collecting information relevant to a particular marketing problem faci

Product life cycle Meaning and definition: like a human being, all products have a certain length of life during which they pass through certain identifiable stages. Through

As discussed in the video lectures for this module, the president plays many different roles: Chief of State; Chief Executive; Chief Diplomat; Commander-in-Chief; Chief Legislator.

create a problem tat deals with transportation between five towns or cities represent it with a graph and a matrix, cube the matrix and interpret the resulting matrix, then explain