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explain the various approaches that are followed by FMCG companies in test marketing?
Q. What is Advertising Agency? Advertising Industry engages three major components. Advertiser, Media and advertising agency. The person who makes a decision to advertise the p
Describe the Four P's in marketing mix - Using a company of your choice, explain how this company is using the Four P's to gain successful position in the market. Demonstrate an
Identify and briefly describe the criteria you would use to help establish whether a variable is useful as a segmentation base.
Service-firm-sponsored retailer franchise system
GAP Model of Service, Quality and Satisfaction This model is designed to identify misperceptions or short- comings in the relationship among the consumer and the serv
What is the disadvantage of exporting in marketing? The disadvantage is largely that one can be at the “ mercy ” of overseas agents and therefore the lack of control has to be
write the core concepts in marketing with their explanation.
Question 1: Describe the types of new service developments and its stages Introduction Detail explanation on types of new service development and its stages Diag
The balance of the communications mix Role of advertising and sales promotions in business-to-business communications is mainly to support personal selling effort. This cont
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