Market attractiveness, Marketing Management

Assignment Help:

Market attractiveness is a measure of the profit potential inbuilt in the structure of a market or industry. There are a large number of factors contributing to (and which may be utilized to measure) market attractiveness. The main factors and few illustrations from each of the categories are given in the following:

(1) Market size, market factors-market growth rate, and life cycle stage;

(2) economic and technological factors-investment intensity, barriers to entry or barriers to exit, industry capacity, and right to use to raw materials;

(3) Competitive forces-Kinds of direct rivals, substitution threats and structure of competition, bargaining power of buyers and suppliers; and

(4) Environmental factors- degree of social acceptance, regulatory climate and human factors.


Related Discussions:- Market attractiveness

Explain product strategy for ensuring growth of the firm, Question 1: Y...

Question 1: You have been approached by a firm of your choice. You are to provide advice on its marketing planning. Write a report that includes: a. an evaluation of its cu

Media used by competitors in advertising, Media Used by Competitors : While...

Media Used by Competitors : While planning for media the advertiser should consider the media selected by competitors and leaders of that industry. If advertiser doesn't consider c

IIBM Assignmen, what are the significant factors that have led to the succe...

what are the significant factors that have led to the success of shoppers’ stop

., what is new product development and also define its process.

what is new product development and also define its process.

Explain objective and task method, Q. Objective and Task Method? This s...

Q. Objective and Task Method? This scheme considers advertising as an investment and a mean to achieve long-term business objectives. Krick Patrick has defined objectives as we

Monorail , product report and market segmentation of monorail companies

product report and market segmentation of monorail companies

Operation plan, Operation Plan Description of company's Operation ...

Operation Plan Description of company's Operation Schovas which stands for spicy chocolate, vanilla ,strawberry ice cream, will open its first store in central market. Th

BCG matrixand GE grid, analyse the product portfolio using the Boston Cons...

analyse the product portfolio using the Boston Consulting group matrix and the General Electric grid.

Explain the strategic decision regarding packaging, Explain the strategic d...

Explain the strategic decision regarding packaging. Packaging Strategies: To control the packaging of product executives should make the given strategic decisions as given

Digital marketing strategy, Do some industry research as to educational lea...

Do some industry research as to educational lead generating. Determine a target market for this type of biz Find unrelated sites that have much of the targeted demographic as

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd