Market attractiveness, Marketing Management

Market attractiveness is a measure of the profit potential inbuilt in the structure of a market or industry. There are a large number of factors contributing to (and which may be utilized to measure) market attractiveness. The main factors and few illustrations from each of the categories are given in the following:

(1) Market size, market factors-market growth rate, and life cycle stage;

(2) economic and technological factors-investment intensity, barriers to entry or barriers to exit, industry capacity, and right to use to raw materials;

(3) Competitive forces-Kinds of direct rivals, substitution threats and structure of competition, bargaining power of buyers and suppliers; and

(4) Environmental factors- degree of social acceptance, regulatory climate and human factors.

Posted Date: 8/4/2012 3:58:06 AM | Location : United States







Related Discussions:- Market attractiveness, Assignment Help, Ask Question on Market attractiveness, Get Answer, Expert's Help, Market attractiveness Discussions

Write discussion on Market attractiveness
Your posts are moderated
Related Questions

State about the marketing mix Marketing comprise a number of activities. To start   with, an organisation may decide on its target group of customers to be served. Once the tar


How is routinisation the reasons of distribution channels in economics system? Routinisation: Marketing agencies hang together into channel arrangements to give for the r

Meaning of the promotion mix: Promotion mix refers to the combination of the various promotional elements viz, advertising, personal selling, publicity and sales promotional te

Illustrate the overview of Trade Advertisement? Trade Advertisement: • Advertisement addressed to wholesalers, • Advertisement addressed to distributors, agents, •

What is Time Utility in marketing? Time Utility: Marketers give time utility to their customers by giving their products while the customer wants them. For instance, Aut

Explain about the Tangible Goods   Most goods, whether these are industrial goods or consumer goods and whether these are durable or non-durable, fall in this category as the


#1 What is the most important benefit of listening?