Market analyse to promote the product, Marketing Management

This assignment requires you to choose:

  • a product and find a market to promote your product, or
  • a market and analyse its needs and find a product to satisfy the uncovered need.

When giving your reasons for choosing a market give the comparisons to the next two markets you rejected.

Three steps in determining whether an international market is right are:

1. is there a need for the product?

2. can the potential market pay for the product?

3. is the market large enough?

In the process you will look at the statistics of the markets including the:

  • Culture & Tastes
  • Demographics
  • Geographic problems (distance, heat, cold, storage, shelf life etc)
  • Competition
  • Local demographics
  • Economics
  • Stability
  • Languages
  • Social structure
  • Legal regulations and enforcement effectiveness
  • Level of technology
  • Infrastructure.

You will list the sources of your information (Secondary Data) and what primary research you would undertake.

Posted Date: 3/4/2013 7:56:55 AM | Location : United States







Related Discussions:- Market analyse to promote the product, Assignment Help, Ask Question on Market analyse to promote the product, Get Answer, Expert's Help, Market analyse to promote the product Discussions

Write discussion on Market analyse to promote the product
Your posts are moderated
Related Questions
Ask question critically analyze diesel''s marketing mix strategies #Minimum 100 words accepted# 09398241849

Question: Q1. Name and give a short brief on drivers that influence customer behaviour. Q2. Name and give a short brief on what do consumers want? Q3. Explain in your own

Question 1: Show the technical options in the service marketing Brief explanation on ‘Innovations in Services Marketing' Table with explanations and examples

What are the certain limitations of packaging? Packaging is one of the way by which Marketer can distinguish his product by the competitors brand. In spite of having different

Two stage channel of distribution   This is the most commonly used channel of distribution for the sale of consumer goods. In this case, there are two middlemen used, n

What is marketing transaction? A marketing transaction is one in that the buyer and the seller, not individual of the nature of the product, skill mutual satisfaction the selle

Buying motives: motive is thus urge that moves or promote a person to some action. Motive is an effectual desire one to a definite action. Customers purchase any goods as a result

Developing a promotion mix is contingent on many factors, including the type of product and the product''s attributes. Which of the four promotional methods-advertising, personal s

What is Marketing Audit, Marketing Audit is periodical assessment of marketing performance of a product. It is done with specific objectives in order to create awareness and improv

Problem 1: Define the term motivation and describe Maslow's contribution to motivation. Problem 2: (a) Discuss the needs and requirements for Market segmentation? (b