Introduction to channels of distribution, Marketing Management

Assignment Help:

Channels of distribution

Meaning and definition: a major focus of channels of distribution is delivery. It is only through distribution that public and private goods and services can be made available for use or consumption. Producers of such goods and services are individually capable of generating only the form or structural utility for their products and services. They can organize their production capabilities in such a way that the products they have develop can, in fact, be seen, analyzed and sold in the market. The emergence and arrangement of a wide variety of the distribution oriented institutions and agencies, typically called arrangement of a wide variety of distribution because they stand between production on the one hand and consumption on the other, can be explained in the following terms:

1.       Intermediaries can improve the efficiency of the process.

2.       They help in the proper arrangement of routes of transactions.  

3.       They help in the proper searching process.

4.       They help in the proper sorting process.

Marketing channels are set of interdependent organizations involved in the process of making a product or service available for use or consumption.

According to the American marketing association, "a channel of distribution, or marketing channel, is the structure of the intra -company organization units and extra- company agents and dealers, wholesale and retail through which a commodity, product or service is marketed".

According to the P. Kotler, "every producer seeks to link together the set of marketing that best fulfil the firm's objectives". This set of marketing intermediates is called the marketing channel (also trade channel or channel of distribution)".

According to the William J. Stanton, "a channel of distribution or marketing channel for a product is the route taken by the title to the goods as they move from the producer to the ultimate consumers or the industrial user".

According to the Cundiff, Still and Govani, "marketing channel are the distribution networks through which producers, products flow to the market".


Related Discussions:- Introduction to channels of distribution

Explain the key function of marketing communication, Explain the key functi...

Explain the key function of marketing communication Many organisations have evolved without marketing being recognised as a key function, let alone as a core philosophy. There

Marketing MBA 565, You are currently working for a company called Pierogi''...

You are currently working for a company called Pierogi''s and More....

Types of strategies used in international marketing, What are the types of ...

What are the types of strategies used in international marketing? Different types strategies used into international marketing are as follows: To improve an effective global

Marketing plans, Contents of Marketing Plans: ( a)       Executive Su...

Contents of Marketing Plans: ( a)       Executive Summary & Table of Contents: The marketing plan should open with a deep summary of the main goals and recommendations. A ta

What is meant by customer relationship management, Question 1: (a) Usin...

Question 1: (a) Using an example of your choice within the tourism or hospitality sector, explain the function where a firm uses only a "direct marketing" channel for marketing

Market positioning errors, Positioning Errors Kotler says that the firm...

Positioning Errors Kotler says that the firm should avoid four major positioning errors, namely: Under positioning: this occurs when the buyers know much less about the br

Product line apprisal, How the product line appraisal is important task?

How the product line appraisal is important task?

Explain how brand meaning and brand value are created, Question 1: (a) ...

Question 1: (a) What do you consider the most pressing ethical issues facing advertisers? Explain. (b) What are the key components of a communication model and how do they

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd