Explain types of unfair trade practices, Marketing Management

Assignment Help:

Q. Explain types of Unfair Trade Practices?

Following trade practices connected to advertising are held as Unfair Trade Practices under MRTP Act.

(i) Falsely representing that goods and services are of a particular standard grade , quality or model;

(ii) Falsely representing second-hand and renovated goods as new goods;

(iii) Falsely representing goods that have particular approval, sponsorship which such goods don't have;

(iv) Makes a false or else misleading claim regarding usefulness of any product like making claims about the product without a few documentation or support such as laboratory test;

(v) Gives assurance of performance or length of life of product which is not based on proper test;

(vi) Gives assurance of performance or length of life of product which isn't based on proper test;

(vii) Gives misleading discount proposal to attract the customers by offering higher discounts where as price-tags have been up-marked. In easy words even after discount the price charged will be equal to original price and discount scheme is only eyewash

(viii) Offers a few free gifts on the purchase of products while actually the cost of gift has been covered in the price of key product. In easy words price of product has been                                            inflated so as to include cost of gift.

(ix) Ad of food products, using words 'cholesterol free', 'natural', 'fat free' etc. Are deceptive if these aren't certified by department of food and supplies.

(x) Ads not unveiling material negative effects/side effects of a product.

(xi) Holding contests is as well unfair if adequate disclosure isn't made regarding exact number of prizes to be awarded date of draw the persons in whose presence draw is to be made place of draw etc.

(xii) Endorsement of product by a renowned person without having testimonies regarding truthfulness of advertisement is unjust on the part of endorser.


Related Discussions:- Explain types of unfair trade practices

Check, Explain the involving marketing tourism using diagram

Explain the involving marketing tourism using diagram

Test Marketing, what is test marketing? explain the various approaches that...

what is test marketing? explain the various approaches that are followed by FMCG companies in test marketing.

Marketing myopia, Marketing Myopia This is a phenomenon experienced whe...

Marketing Myopia This is a phenomenon experienced when an organization becomes so involved in the actual procedure of selling its product that it loses sight of the true nature

Create a demand schedule and a supply schedule, Create a demand schedule an...

Create a demand schedule and a supply schedule for your product. Using these schedules, draw a demand curve and a supply curve using PowerPoint or Excel. Use these to deter

Explain about the push strategy in briefly, Explain about the push strategy...

Explain about the push strategy in briefly. A pushstrategy comprises convincing trade intermediary channel members to “ push ” the product during the distribution channels to t

Art of selling, Art of Selling In the Art of Selling, we will describe ...

Art of Selling In the Art of Selling, we will describe how to make your job of selling very interesting, develop your skills and enhance your sales. Satisfaction comes while do

Market crystallization, A market development stage is the one that refers ...

A market development stage is the one that refers to the attempt needed to recognize a latent market (i.e., organizations that share a like need or want for something that does no

Illustrate the effect on consumer choice, Q. Illustrate the Effect on Consu...

Q. Illustrate the Effect on Consumer Choice? Effect on Consumer Choice:- Advertising has favourable consequence on consumer-choice. Advertising give information about a variety

Explain how public relations differ from advertising, Question : a) Di...

Question : a) Discuss the importance of public Relations (PR) as an organizational function. a) Elaborate briefly the techniques and tools that can be employed by mana

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd