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Explain about the numbers of features in marketing offer more customers.
While the number of features into a marketing offer is more the customer feels which the marketer has offered him more the customer feels which the marketer has given him more value. Also he feels that his value expectations are met through purchasing the product. Although, standard chartered bank offers a global credit card to all its customers, when most of its competitions offers country exact cards.
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Question 1: (a) Discuss any five factors that need to be considered when drafting an offer. (b) Once the offer has been drafted, what could be done to make that offer more
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