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Question 1:
a) Explain how the factors of intangibility and perishability affect tourism services and discuss their marketing implications.
b) Elaborate on two factors of the external marketing environment.
Question 2:
Using a tourism or hospitality organisation, explain the stages of the consumer-decision making process. You are also required to elaborate on the role played by marketers in order to influence consumer buying behaviour.
Question 3:
a) Explain the importance of delivering service quality for a tourism organisation.
b) Elaborate on the strengths and weaknesses of the SERVQUAL instrument to measure service quality in a tourism or hospitality organisation.
Question 4:
a) Elaborate on four types of market segmentation methods that you think would be appropriate to be used by a hotel.
b) Describe the marketing concept in relation to the tourism and hospitality sector.
Question 1: "Various factors have created a need for businesses to move from a Traditional Marketing approach to a Relationship Marketing one." (a) Describe this statement.
(a) Explain the main stages in the production of a 2-minute news item meant to be broadcast on TV. To explain the process, use the example of one of the subsequent events: (i
A curve which touches each member of a family of curves and which is touched at each point by some member of the family is called the envelope of the family of curves. Example: Co
with the aid of a diagram discuss the key issues of export MARKETING strategy and export performance
What are the requirements to make finished goods for consumers? All needs to make finished goods for consumers are as given below: i. Installations: For producing any prod
Explain about the Product Line Pricing of Product Development. Product Line Pricing strategy of product development bring concerning an inter dependency among products, that is
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Question 1: (a) What are the major characteristics of a strong brand name? (b) What is the necessity for an organisation to make use of brand extension & flanker brand str
Discuss about the Holistic Marketing approach of marketing. The Holistic concept is depends on the design, implementation and development of marketing activities, processes and
Question 1: (a) What are the characteristics of a knowledge worker and how do they differ from those of the traditional worker? (b) Using relevant examples, illustrate how
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