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Question 1:
a) Explain how the factors of intangibility and perishability affect tourism services and discuss their marketing implications.
b) Elaborate on two factors of the external marketing environment.
Question 2:
Using a tourism or hospitality organisation, explain the stages of the consumer-decision making process. You are also required to elaborate on the role played by marketers in order to influence consumer buying behaviour.
Question 3:
a) Explain the importance of delivering service quality for a tourism organisation.
b) Elaborate on the strengths and weaknesses of the SERVQUAL instrument to measure service quality in a tourism or hospitality organisation.
Question 4:
a) Elaborate on four types of market segmentation methods that you think would be appropriate to be used by a hotel.
b) Describe the marketing concept in relation to the tourism and hospitality sector.
Q. Show the Economic Aspects of Advertising? Advertising has a variety of positive and negative economic aspects. The major positive economic effects are: It helps the producer
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A planning in which a business expands its activities to include allocation or lines of business related to the selling of its core products.
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Ask question :how can marketers use maslow''s hierarchy need theory in marketing management? (15 marks)
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