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Question 1:
a) Explain how the factors of intangibility and perishability affect tourism services and discuss their marketing implications.
b) Elaborate on two factors of the external marketing environment.
Question 2:
Using a tourism or hospitality organisation, explain the stages of the consumer-decision making process. You are also required to elaborate on the role played by marketers in order to influence consumer buying behaviour.
Question 3:
a) Explain the importance of delivering service quality for a tourism organisation.
b) Elaborate on the strengths and weaknesses of the SERVQUAL instrument to measure service quality in a tourism or hospitality organisation.
Question 4:
a) Elaborate on four types of market segmentation methods that you think would be appropriate to be used by a hotel.
b) Describe the marketing concept in relation to the tourism and hospitality sector.
Customer's mental process of judging value: 1. The customer assigns weight age for each benefit; different benefits gain different weight age, depending on the priority
pest analysis of any sbu
marketing impact of well designed service guarantee
In marketing the concept of 'physical evidence' refers to some form of reassurance of service quality before purchase.
Question 1 Write short notes on any 5 of the following concepts: (i) Close Up (ii) Wide Shot (iii) Pan (iv) Tilt (v) Zoom (vi) Subjective Camera movement (vii)
Q. Illustrations - element of print-ad-copy? Illustrations:- It is the optical elements of print-ad-copy. It perhaps in the form of attractive photo of the cartoons, pictures
discuss the henry assael model on buying decision behaviour
Brand loyalty: The starting point in understanding brand equity is the extent to which a brand enjoys customer loyalty. It is important to discriminate between habitual buying
Question One (word limits: up to 1,300 words) Crystal is the proprietor of a tourist agency. On 1st July she visited for the second time Printing World, a company offering prin
(a) Find the main external forces triggering the need for organizational change. Pick three and discuss how they might necessitate behavioral change on the part of organization's e
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