Explain diffrent types of advertisement copy, Marketing Management

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Q. Explain diffrent types of advertisement copy?

Types of advertisement copy: - Advertisement Copy perhaps of various types based on Appeal, functions, Purpose and Media of advertising. Mostly advertising copies are of following types:

1) Descriptive Copy

8) Technical Copy

2) Questioning Copy

9) Reason-why-Copy

3) Comparative Ad-copy

10) Dramatisation Copy

4) Announcement Copy

11) Prestige Copy

5) Institutional Copy

12) Reminder-ad-copy

6) Topical Copy

13) Test-ad-copy

7) Personality Copy

14) Animation-ad-copy


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