Explain diffrent types of advertisement copy, Marketing Management

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Q. Explain diffrent types of advertisement copy?

Types of advertisement copy: - Advertisement Copy perhaps of various types based on Appeal, functions, Purpose and Media of advertising. Mostly advertising copies are of following types:

1) Descriptive Copy	8) Technical Copy
2) Questioning Copy	9) Reason-why-Copy
3) Comparative Ad-copy	10) Dramatisation Copy
4) Announcement Copy	11) Prestige Copy
5) Institutional Copy	12) Reminder-ad-copy
6) Topical Copy	13) Test-ad-copy
7) Personality Copy	14) Animation-ad-copy

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