Explain about the measuring of retaining customers, Marketing Management

Explain about the measuring of retaining customers.

The measure of retaining customers is given below:

Cost of losing a Customer: Attracting customers is of no employ unless you identify the art of keeping them. Customers can be retained only when the products meet their expectations. When they are satisfied along with the performance of the products, they may talk regarding them to others. Conversely if they are dissatisfied, in that case they may stop using the products and talk negatively to others concerning them. A term of month is the strongest medium for communicating along with potential customers; this might cost a company heavily when there is negative talk regarding the company or its products when a company can suffer customer attrition. Thus, it must pay close attention to the defection rate that is the rate at that they lose customers.

Posted Date: 8/7/2013 5:45:50 AM | Location : United States

Related Discussions:- Explain about the measuring of retaining customers, Assignment Help, Ask Question on Explain about the measuring of retaining customers, Get Answer, Expert's Help, Explain about the measuring of retaining customers Discussions

Write discussion on Explain about the measuring of retaining customers
Your posts are moderated
Related Questions
Importance of the pricing: Pricing is one of the important elements of the marketing mix, but lately, it has come to occupy the centre stage in the marketing wars. The reasons

Question 1: a) Explain the impact of technology on Globalisation. b) What are the different strategies businesses follow to enter Foreign Market? Question 2: What

how are cereals distributed to reach the consumers

Q. Effect on Standard of Living in aspect of advertising? Advertising has decrease the cost of distribution, production, promoted competition and thus resulted in price reducti

Q. Illustrate the the advertising effects on Business Cycle? Effect on Business Cycle: - Supporters of advertising quarrel that advertising help in reducing the extent of bus

Question 1 (a) Recode respondents based on the following: (i) Q2 into "unlikely" (1), "perhaps" (2) and "likely" (3) using the following classification: Old and New Values

Problem : The IT department of a local authority has been operating as an internal agency for three years when the move was to be made to outsourcing. This required a lot of w

rs. 50 a vibrant nail paint 10 ml

explain the role of the process of marketing in business

A student can play 0,1, 2 hours of racquet ball on any given night. Construct a tree diagram to determine the number of ways that three night he can play for a total of five hours