Define and explain the components of the promotional mix, Marketing Management

Question 1:

With the use of examples explain the following distribution strategies:

a) Intensive distribution
b) Selective distribution
c) Exclusive distribution

Question 2:

Discuss the marketing mix decisions associated with EACH of the Product Life Cycle stages.

Question 3:

A company's marketing environment consists of the microenvironment (forces close to the company) and the macroenvironment (larger societal forces).
a) List FOUR key components of the microenvironment.
b) Explain how each microenvironment component may have an impact on the operation of a business.

Question 4:

Define and explain the components of the promotional mix.

Posted Date: 11/30/2013 4:59:19 AM | Location : United States







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