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Does marketing exisit solely to increase profit?
with reference to the purchase of a new television set explain the buying decision process which a typical consumer goes through demonstrate how company can formulate their marketi
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Communication mix is changing no longer can the traditional grouping of promotional tools be assumed to be most effective forms of communication. This brief outline of elements
How does cultural, social, personal and psychological factors influence buyer behaviour. Give examples
The Production Concept The manufacture concept holds that consumers will favour products that are available and extremely affordable and that management should, then, focus
Explain the wholesalers in primary participants of distribution channels. Wholesalers: Wholesalers are explained as all establishment or places of business mainly engaged
The following ratios have been compiled relating to Prince Corporation for the year ended 31st December 2009 together with comparative figures of the average industry. Addi
How is routinisation facilitated in development of exchange system? Routinisation facilitates the development of the exchange system. This leads to standardization of goods and
explain the various elements of marketing process
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