Concept and characteristics of environment, Marketing Management

Concept of environment: environment literally means the surroundings, external objects, influences or circumstances under which someone or something exists. The environment of any organization is the aggregate of all conditions, events and influences that surround and affect it "since the environment influence an organization in many ways, its understanding is or crucial importance. The concept the environment can be understood by looking at some of its characteristics.

Characteristics of environment:

1.      Environment is complex: Environment is quite complex. An environment consists of large number of factors, which are interrelated and interdependent. Any change in one factor may generate changes in other factors. However, the nature of interrelationship and interdependencies among the various factors is not fixed. Therefore, predictability of the environment becomes a difficult exercise.

2.      Environment is dynamic: the environment is constantly changing in nature. Due to the many and varied influences operating; there is a dimension in the environment causing it to continuously change its shape and the character.

3.      Environment is multi factored: what shape and character an environment assumes depends on the perception of the observer. A particular change in the environment, or a new development, may be viewed differently by the different observers. This is frequently seen when the same development is welcomed as an opportunity by one company while another company perceives it as a threat.

4.      Environment has a far reaching impact: the environment has a far reaching impact on organizations. The growth and profitability of an organization depends critically on the environment changes has an impact on the organization in several different ways. Since the environment is complex, dynamic, multi faced and has a and has a far reaching impact, dividing it into external and in the internal components enables us to understand it better. 

Posted Date: 9/19/2012 3:45:57 AM | Location : United States







Related Discussions:- Concept and characteristics of environment, Assignment Help, Ask Question on Concept and characteristics of environment, Get Answer, Expert's Help, Concept and characteristics of environment Discussions

Write discussion on Concept and characteristics of environment
Your posts are moderated
Related Questions
“Market Share is the best indicator of company performance.” Is this a reasonable statement?

Q1 Create a graph of widget sales on the tab "Q1-Graph" and characterize the time series.  That is, does the time series appear to include the effects of ( 1 ) cyclicality, ( 1 )

Punch Products (PP) is a regional producer of soft drinks and sells mainly in the states of Kansas, Oklahoma, and Texas. Three years ago, in 2009, it made the decision to diversify

Problem : As the marketing manager of a hotel, you have selected the SERVQUAL instrument to assess service quality in your organisation. In this context, a) Describe the di

How does cultural, social, personal and psychological factors influence buyer behaviour. Give examples

what are the pricing objectives?

ZEZ Company is in the business of designing and printing bottle labels for soft drinks distributors. The company is, at present, facing very difficult times as recessionary economi

State about the marketing mix Marketing comprise a number of activities. To start   with, an organisation may decide on its target group of customers to be served. Once the tar

Q. Quantities Methods for preparing advertisement budget? Statistical techniques similar to multiple profitability, regressions, and simulation or programming techniques and so

i would like to join your company as academic writer. how do i go about it?