Concept and characteristics of environment, Marketing Management

Assignment Help:

Concept of environment: environment literally means the surroundings, external objects, influences or circumstances under which someone or something exists. The environment of any organization is the aggregate of all conditions, events and influences that surround and affect it "since the environment influence an organization in many ways, its understanding is or crucial importance. The concept the environment can be understood by looking at some of its characteristics.

Characteristics of environment:

1.      Environment is complex: Environment is quite complex. An environment consists of large number of factors, which are interrelated and interdependent. Any change in one factor may generate changes in other factors. However, the nature of interrelationship and interdependencies among the various factors is not fixed. Therefore, predictability of the environment becomes a difficult exercise.

2.      Environment is dynamic: the environment is constantly changing in nature. Due to the many and varied influences operating; there is a dimension in the environment causing it to continuously change its shape and the character.

3.      Environment is multi factored: what shape and character an environment assumes depends on the perception of the observer. A particular change in the environment, or a new development, may be viewed differently by the different observers. This is frequently seen when the same development is welcomed as an opportunity by one company while another company perceives it as a threat.

4.      Environment has a far reaching impact: the environment has a far reaching impact on organizations. The growth and profitability of an organization depends critically on the environment changes has an impact on the organization in several different ways. Since the environment is complex, dynamic, multi faced and has a and has a far reaching impact, dividing it into external and in the internal components enables us to understand it better. 


Related Discussions:- Concept and characteristics of environment

Green marketing., what are the problems with green marketing? And what are ...

what are the problems with green marketing? And what are there remedies?

Marketing Strategy for market leaders, Explain Marketing Strategy for marke...

Explain Marketing Strategy for market leaders with example.

Introduction -mis, INTRODUCTION -MIS The term Management Information S...

INTRODUCTION -MIS The term Management Information System (MIS) is of relatively recent origin and is widely adopted following  the accelerated use of computers in the early 19

What is operational crm?, Operational CRM technique is the element of Custo...

Operational CRM technique is the element of Customer Relationship Management that handles the actual interactions with customers, characteristically in the form of call centers, bl

What are the effectual needs to be target a market segment, What are the ef...

What are the effectual needs to be target a market segment? To be an effectual target a market segment should be: i. Identification: Marketers must be able to identify the

7 p''s of marketing, how to make a project report in software development o...

how to make a project report in software development organisation?

Agencies working for competitors, Advertiser must avoid giving his advertis...

Advertiser must avoid giving his advertising work that agency that handles the advertising work of his competitor. For the reason that in that case ad agency mayn't be in a positio

Message contents of advertisement, Q. Message contents of advertisement? ...

Q. Message contents of advertisement? a) What ads. Needs to communicate to targeted audience through advertisement copy. b) Message is regarding:- c) High quality of prod

Marketing mix, what is the difference between perception and positioning in...

what is the difference between perception and positioning in marketing mix

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd