Concept and characteristics of environment, Marketing Management

Concept of environment: environment literally means the surroundings, external objects, influences or circumstances under which someone or something exists. The environment of any organization is the aggregate of all conditions, events and influences that surround and affect it "since the environment influence an organization in many ways, its understanding is or crucial importance. The concept the environment can be understood by looking at some of its characteristics.

Characteristics of environment:

1.      Environment is complex: Environment is quite complex. An environment consists of large number of factors, which are interrelated and interdependent. Any change in one factor may generate changes in other factors. However, the nature of interrelationship and interdependencies among the various factors is not fixed. Therefore, predictability of the environment becomes a difficult exercise.

2.      Environment is dynamic: the environment is constantly changing in nature. Due to the many and varied influences operating; there is a dimension in the environment causing it to continuously change its shape and the character.

3.      Environment is multi factored: what shape and character an environment assumes depends on the perception of the observer. A particular change in the environment, or a new development, may be viewed differently by the different observers. This is frequently seen when the same development is welcomed as an opportunity by one company while another company perceives it as a threat.

4.      Environment has a far reaching impact: the environment has a far reaching impact on organizations. The growth and profitability of an organization depends critically on the environment changes has an impact on the organization in several different ways. Since the environment is complex, dynamic, multi faced and has a and has a far reaching impact, dividing it into external and in the internal components enables us to understand it better. 

Posted Date: 9/19/2012 3:45:57 AM | Location : United States







Related Discussions:- Concept and characteristics of environment, Assignment Help, Ask Question on Concept and characteristics of environment, Get Answer, Expert's Help, Concept and characteristics of environment Discussions

Write discussion on Concept and characteristics of environment
Your posts are moderated
Related Questions
Explain the Discrepancy of Assortment and Sorting. Discrepancy of Assortment and Sorting: Channel intermediaries occur to adjust the discrepancy of assortment from the pe

Marketing implementation: Planning goods strategies is only a start toward successful marketing. A brilliant marketing strategy counts for little if the company fails to imp


explain the various approaches that are followed by fmcg companies in test marketing

Market factors or consumer factors: the following market or supply characteristics influence the channel decision: A.      Consumer or industrial market: the producer of cons

Industrial Goods All goods and services that are used in the production of other goods and services subsequently supplied to consumers. Industrial goods separated into 3 catego

Question 1: "Various factors have created a need for businesses to move from a Traditional Marketing approach to a Relationship Marketing one." (a) Describe this statement.

.explain Henry Assael Model of buying decision behaviour along with diagram.


i submitted an assignment. that assignment is accessible to your site . i confirmed it beforehand. but some mishappening is there. its not in record perhaps that i got an assignmen