Commercialization - new product development, Marketing Management

Commercialization

The eighth and last step in the new-product development procedure is commercialization. This step is introducing a fresh product into the market. The company bringing out a new product ought to make the following decisions:

1). When? What is the right time (timing) to introduce the new product?

2). Where? The company ought to decide whether to launch the fresh product in a single location, several regions, a region the national market, or the inter-national market. Sometimes a market rollout works excellent where introduction is phased in. Global rollout can also be done.

Posted Date: 11/8/2012 1:22:52 AM | Location : United States







Related Discussions:- Commercialization - new product development, Assignment Help, Ask Question on Commercialization - new product development, Get Answer, Expert's Help, Commercialization - new product development Discussions

Write discussion on Commercialization - new product development
Your posts are moderated
Related Questions
What pricing strategy would you suggest to a small - Scale Industry Products

Products and Services Marketing Offers-Services, Products and Experiences Companies introduce needs by putting forth a value proposition, a set of benefits that the

what is test marketing ? explain the various approaches that are followed by FMCG companies in test marketing?

Why is environmental appraisal important for an organization

What is marketing audit in MIVE? Marketing audit: The marketing audit is, within some respects, where the raw material for the strategic control. Its function is to perio

oxfam used HTML in the its first email, video in the second, audio in the third. Evaluate the use of different email format for this type of message and consider the sequencing of

QUESTION a) Provide the major sources of external new product ideas and explain why these sources offer advantages over internal sources b) Each product will have a life cyc

Question 1: What role does copy play in a campaign? Why copy has to be written with great knowledge and skill. All relevant points needs to be addressed from Unit 6 compl

E - Marketing: Emergence of E - Marketing: as the growth of Google. Com shows, some marketing principlas never changes. Markets always welcome an innovative new product, even

Market attractiveness is a measure of the profit potential inbuilt in the structure of a market or industry. There are a large number of factors contributing to (and which may be