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Commercialization
The eighth and last step in the new-product development procedure is commercialization. This step is introducing a fresh product into the market. The company bringing out a new product ought to make the following decisions:
1). When? What is the right time (timing) to introduce the new product?
2). Where? The company ought to decide whether to launch the fresh product in a single location, several regions, a region the national market, or the inter-national market. Sometimes a market rollout works excellent where introduction is phased in. Global rollout can also be done.
Each country or region has a specific culture which is due to similarities in religion, language, beliefs and values. This could result in a "cultural challenge for international m
What are the parts of Convenience Goods? These are further divided within two goods: a. Staple convenience goods. All goods are consumed there by most people every day (for
Factors affecting pricing decisions: the pricing decisions are influenced by the many factors. The price policies should be consistent with the pricing objectives. The influence f
Types of intermediaries: 1. Sole selling agent\marketer: when a manufacture prefers to stay of the marketing and distribution task he appoints a suitable agency as his sole s
Augmented Product An augmented product is one with entity in addition to those required to serve its core function that defined it from other products available in its class.
Considering the concept of product life cycle, where would you put video games in their life cycle
Define the marketing communications strategies Currently numerous definitions refer to an integrated perspective. This view has gathered momentum over the last 10 years and is
Q. What is Advertising Agency? Advertising Industry engages three major components. Advertiser, Media and advertising agency. The person who makes a decision to advertise the p
Product Planning : To perform the responsibilities the marketing managers follow a marketing process and the product managers come up having a marketing plan for indi
what is segmentation,positioning?
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