Channel levels, Marketing Management

Assignment Help:

Channel levels:

The producer and the final customer are part of every channel. We will use the number of intermediary levels to designate the length of a channel.

1. Channel of distribution for consumer goods: as we know that a channel of distribution is the combination of middlemen that a company uses to move is products to the ultimate consumer. For the consumer products four channels are widely used as shown in figure below.

2. Zero level channel: a zero level channel (also called a direct marketing channel) consists of a manufacture selling directly to the final customer. The major examples are door to door sales home parties, mail order, tele marketing, TV selling, internet selling, and manufacture owned, stores. Eureka Forbes representativies sell vacuum cleaners door to door.

3. One level channel: a one level channel contains one selling intermediary such as a retailer.

4. two level channel: a two level channel contains three intermediaries. In the meat packing industry whole salers sell to jobbers who sell to small retailers. Longer marketing channels can be found in japan food distribution may involve as many as six levels. From the producers point of view obtaining information about end users and exercising control becomes more difficult as the number of channel levels increases.

5. Channel of distribution for services: the intangible nature of services creates special distribution requirements. There are only two common channels for services as shown in figure follow.

6. Channel of distribution for industrial products: An industrial goods manufacture can use its sales force to sell directly to industrial customers. It can sell to industrial distributors who sell to te industrial customers or it can sell through manufacture representatives or its own sales branches directly to industrial customers through industrial distributors. Zero one and two level marketing channels are quite common in industrial marketing channels.


Related Discussions:- Channel levels

Explain the consumers buying behaviour, Question 1: The PEST framework ...

Question 1: The PEST framework which prompts companies to consider Political, Economic, Social and Technological factors - a rather broad bush form of analysis - is scarcely ad

Market strategy, Customers in this market could be segmented in a variety o...

Customers in this market could be segmented in a variety of ways.  The product/service could be targeted to a number of different market segments and marketers could develop a vari

Case let, How are Indian customers visiting Shoppers’ stop any different fr...

How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?

I do not want this account, I request to be removed from your accounts. I ...

I request to be removed from your accounts. I do not wish to have your services---question #Minimum 100 words accepted#

Define the size of ad-budget, Q. Define the Size of Ad-Budget? Size of...

Q. Define the Size of Ad-Budget? Size of Ad-Budget : If amount of advertisement budget is more at that time costly media like national dailies, television and popular magazine

What is the effective way to internet marketing strategy, What is the effec...

What is the effective way to Internet marketing strategy? There is no certain formula for an effective internet marketing strategy. This depends upon your individual situation.

Marketing plan and designing a strategic marketing program , Student ID: ...

Student ID: Name: Subject : Marketing Management Assignment 2 Date of Submission :

Useful marketing planning tool, Question 1: a. What is a SWOT analysis...

Question 1: a. What is a SWOT analysis and how does it lead to an understanding of realistic market opportunities? b. Describe the importance of marketing planning for a n

Service marketing, how was the need for this product identified?

how was the need for this product identified?

Explain about the push strategy in briefly, Explain about the push strategy...

Explain about the push strategy in briefly. A pushstrategy comprises convincing trade intermediary channel members to “ push ” the product during the distribution channels to t

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd