building your marketing plan, Marketing Management

In fine-tuning the product strategy for your marketing plan do these two things:
1.- Develop a simple three-column table in which (a)market segments of potential customers are in the first column and (b)the one or two key points of differences of the product to satisfy the segment''s needs are in the second column.
2.- In the third column of your table, write ideas for specific new products for your business in each of the rows in your table.

Related Discussions:- building your marketing plan

Objective of pricing decision, Objective of pricing decision: a firm may c...

Objective of pricing decision: a firm may choose its pricing objectives from any of the following: 1. To maximize the profits: the primary objective of the pricing decision i

What is segment marketing, What is Segment Marketing? Segment Marketi...

What is Segment Marketing? Segment Marketing: A segment market comprises a large identifiable group in whole market. Company’s practice segment marketing recognizes which

Explain about the middlemen consideration, Explain about the Middlemen Cons...

Explain about the Middlemen Consideration If right kind of middlemen having necessary experience, contacts, financial strength and integrity are available, their use is pref

Math, Can you help me with my math?

Can you help me with my math?

Categorization of the advertising, Categorization of the advertising:- ...

Categorization of the advertising:- The objective of advertising differs under different situations. One advertiser may perhaps seek to generate immediate response from the cus

Pricing strategies , detail note on pricing strategies of any product

detail note on pricing strategies of any product

Market penetration of FMCG and regional products in rural, meaning of regio...

meaning of regional products or definition of regional products

Real option for pharmaceutical company, The management team of a four year ...

The management team of a four year old pharmaceutical company in Boston is developing an immunization against malaria. The team has just learned from the FDC that is has passed sta

Cisco, how is building brand in a business context different from doing so ...

how is building brand in a business context different from doing so in the consumer market?

Market attractiveness, Market attractiveness is a measure of the profit po...

Market attractiveness is a measure of the profit potential inbuilt in the structure of a market or industry. There are a large number of factors contributing to (and which may be

Write Your Message!

Name

Email id

Message

Verfication Code

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

User Account

All Pages