Assignment, Marketing Management

You are required to develop a Marketing plan for an organization strictly in either
manufacturing or mining or services based in Oman. You need to select a product or service of
the organization then develop marketing strategies to improve the Product/Service
performance and provide suitable recommendation to the management. You can add an
element of novelty to the entire process; it could be on the product features, Positioning,
Branding, and Segmentation (finding a new target segment for an existing product). You will
conduct background research (secondary research – journal articles, industry magazines,
websites, news reports) in the service or product area and outline major SWOT elements. You
will be required to understand the potential consumer market to identify a target market
(through the segmentation process) and develop a strategy to connect and communicate your
‘new’ product or service to the target group. The use of modern applied marketing theories
together with traditional theories is highly regarded. Use of journals and research will be highly
rewarded and is a must.

I choose Fahmy Furniture company
Posted Date: 12/30/2016 6:45:44 AM | Location : Oman

Related Discussions:- Assignment, Assignment Help, Ask Question on Assignment, Get Answer, Expert's Help, Assignment Discussions

Write discussion on Assignment
Your posts are moderated
Related Questions
Question: "The world is changing dramatically with the internet becoming increasingly the panacea for all things that touch the customer and the customer-facing processes. H

There are many ways to explain the market structure of the automotive industry.: One of heterogeneous purchasers makes up the population and nearly homogeneous sellers. This mea

Evaluate the priomotional strategies that can be used by retailers

Question :1 What is a consumer? List and describe them. Question 2: Explain in your own words what the consumer wants? Also list the four principle factors at when exa

Q.   Explain the objectives of a firm seek in pricing?                                 OR Described the various pricing objectives Ans.:  A business firm has a nu

What is concept of Position against Competition Strategy? Position against Competition: Many more times, success for a company’s strategies comprises looking for weak po

What is Direct Marketing Growing utilisation of direct marketing by organisations over recent years has been significant. It signals a shift in focus from mass to personalised

Need some help reversing a calculation using Excel.

study the environmental & economical trends prevailing in Himachal Pradesh & prepare a business plan for launching a new product

Michael Porter's Five Forces model is as applicable today as when it was introduced. Select a market or market segment (jeans, cell phones, etc) and using Michael Porter's model, c