You are required to develop a Marketing plan for an organization strictly in either
manufacturing or mining or services based in Oman. You need to select a product or service of
the organization then develop marketing strategies to improve the Product/Service
performance and provide suitable recommendation to the management. You can add an
element of novelty to the entire process; it could be on the product features, Positioning,
Branding, and Segmentation (finding a new target segment for an existing product). You will
conduct background research (secondary research – journal articles, industry magazines,
websites, news reports) in the service or product area and outline major SWOT elements. You
will be required to understand the potential consumer market to identify a target market
(through the segmentation process) and develop a strategy to connect and communicate your
‘new’ product or service to the target group. The use of modern applied marketing theories
together with traditional theories is highly regarded. Use of journals and research will be highly
rewarded and is a must.


I choose Fahmy Furniture company

Posted Date: 12/30/2016 6:45:44 AM | Location : Oman

Ask an Expert

Related Discussions:- Assignment, Assignment Help, Ask Question on Assignment, Get Answer, Expert's Help, Assignment Discussions

Write discussion on Assignment
Your posts are moderated

Write your message here..

Related Questions

Major sale promotion desicion, what are the major sale promotion ssuold kit... what are the major sale promotion ssuold kitkat use to attempt to increase sale of kitkat?

Competition related segmentation, Competition related segmentation: Ha... Competition related segmentation: Hard core loyal: Hard core loyal are those customers who continue to buy the same brand over and over again. Newspaper readers, cigarette sm

How marketing techniques ensured a competitive advantage, The Intercontinen... The Intercontinental Hotels Group (IHG) has over 4,000 hotels worldwide. IHG owns Holiday Inn (a medium-price hotel chain), Holiday Inn Express (a budget chain), Candlewood Suites

Implement a successful crm strategy, When customer-facing managers are aske... When customer-facing managers are asked whether their CRM initiatives have been a success , the chances are that many of them will say "no". Ask them why they failed, and they will

Marketing mix, what is the concept of augmented product what is the concept of augmented product

Types of advertising involved in distribution channels, How many types of a... How many types of advertising are involved in distribution channels? Types of advertisement in distribution channels are as follows: Consumer Advertisement, Business-to-Busi

Deiine marketing, define marketing .its importance define marketing .its importance

International marketing, list out secondary sources of information while pu... list out secondary sources of information while pursuing market research.

Selection of an advertising agency by image of agency, Q. Selection of an a... Q. Selection of an advertising agency by Image of Agency? Image of Agency:- Prior to selecting the ad-agency advertiser must enquire about its integrity, image, its ethical s

Service marketing, explain service marketing and give a company''s example?... explain service marketing and give a company''s example?