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Question 1:
Critically determine the different ways in which competitor advantage may be obtained by any firm of your choice.
Question 2:
You work as Marketing Communication Manager for any organisation of your choice. You are required to propose a one-year marketing communication plan that would enable the firm to achieve its marketing objectives.
Question 1: There is an ongoing debate between "standardization" and "adaptation" pertaining to global advertising. Critically evaluate the different sides of the arguments in
Explain Henry Assael Model of buying decision behaviour along with the diagram”.
Discuss the factors that need to be considered when developing an international marketing communication campaign
1. What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing.
please give target market assignment (introduction, content topic note and aknowledgement)
How are the psychographics and demographics of customer identified in marketing research? Marketing research tries to reveal the number of persons who buy why they buy, when th
What are the ways of foreign market entry? The prospective global marketer has decided onto a market entry strategy and a marketing mix. Such are two main methods of foreign ma
Your company has the opportunity to set up a SBU to manufacture solar panels. Your company's cash flow is very tight so you want to be sure that this endeavor will at least pay fo
A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300ml bottl
product mix pricing,price adjustment strategy,
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