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Question 1:
Critically determine the different ways in which competitor advantage may be obtained by any firm of your choice.
Question 2:
You work as Marketing Communication Manager for any organisation of your choice. You are required to propose a one-year marketing communication plan that would enable the firm to achieve its marketing objectives.
Give examples of product line strategies.
Approaches to environmental scanning: 1. Systematic approach: in this approach, formats for various issues are developed and is done systematically in a step by step fa
a firm 3 different types of mobile phone & clasification as S,N & S. the 3types have production requirements given by the following table. S N S cos
Factors affecting overall marketing strategies : 1. Competitors counter moves: this differ with the various marketing inputs. Most competitors can easily and quickly mat
Publicity: publicity is a non -personal not paid stimulation of the demand of the product or services or business units by planning commercially significant news or editional comm
1.Value delivery process and value chain 2.A holistic marketing framework 3.Business unit strategic planning 4.Internal records 5.Demographic environment
Explain the term- Promotion of product Promotion: If product is manufactured keeping the consumer needs in mind, is rightly priced and made available at outlets convenient
Kinds of the packaging: 1. Consumer package: it is a kind of the package which holds the required volume of product for the household consumption. For example, tooth
What is Line Stretching? Line Stretching: Decision associated to line stretching is taken when the marketer feels he can raise his profits through either adding or droppi
knowing your competitors
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