Question 1)

Consider marketing in the automobile industry. Either for your car, or for that of someone you know, how did marketing strategy impact the purchase decision? Please use course terms from the chapters on consumer decision making and / or target marketing. You should also do some external research on the car company you choose to discuss. Your paper should be 2 pages, double-spaced, written using an 11 point font and 1" margins. Please proofread! You will be graded on the extent to which you answer the question, use critical thinking in your answer, and write using clear, concise, accurate language.

Question 2)

Suppose you are hired to market NCC to new students. Using the concepts learned in this course, please discuss your marketing strategy. DO NOT use the 4P structure; find another way of organizing your paper into a logical sequence. Your paper should be 2 pages, double-spaced, written using an 11 point font and 1" margins. Please proofread! You will be graded on the extent to which you answer the question, use critical thinking in your answer, and write using clear, concise, accurate language.