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various approaches followed by FMCG companies in test marketing
Characteristics of the sales promotion: 1. Sales promotion does not include advertisement, personal selling and publicity. 2. Sales promotion activities are
Question: (a) Why are services generally more difficult to evaluate - both before and after consumption - as compared to most goods ? (b) Discuss how customer expectations
If 3a-2b=8 and a+3b=7, what is the value of 4a+b?
how should we put all indian factors in a ppt
(a) The Marketing analysts Jim Sterne and Matt Cutler have developed a matrix that breaks the customer life into five distinct steps. Describe these five steps. (b) The CRM
How should price be set on a product or service for the first time?
What are the various strategies of product mix
What decisions do companies face in designing a sales force? How can marketing decision support system help marketing manager towards making better decisions?
What are physical distribution firms? Physical distribution firms: Transportation, warehouse and other firms which help a company to stock and move goods by their point
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