Management of the promotional tools, Marketing Management

Assignment Help:

Management of the Promotional Tools

Traditionally, each of the promotional tools has been regarded as domain of particular groups within organisations:

1. Personal selling is the domain of sales director, and traditionally uses an internally based and controlled sales force.

2.  Public relations is the domain of chairperson, and is often administered by a specialist PR agency.

3. Advertising and sales promotion are domain of the marketing director or brand manager. Responsibility for design and transmission of messages for mass communications is generally devolved to an external advertising agency.

 


Related Discussions:- Management of the promotional tools

Importance of effective communication, Importance of Effective communicatio...

Importance of Effective communication Effective communication is very important to organisations, which is why they use a variety of promotional tools. Advertising, sales promo

What is local marketing, What is Local Marketing? Local Marketing: ...

What is Local Marketing? Local Marketing: As marketing programmes are designed to cater the requirements and wants of local customer groups (as trading areas, individual

State the term product according to jerome mccarthy, State the term product...

State the term product according to Jerome McCarthy "A product is more than just a physical product with its associated functional and aesthetic features. It comprises accessor

How to select an ad agency, Q. How to select an ad agency? Financially...

Q. How to select an ad agency? Financially Sound: - The ad-agencies which are monetarily sound and have good turnover have better contract with media owners. The agencies whi

Show the advertising effects on demand, Q. Show the Advertising effects on ...

Q. Show the Advertising effects on Demand? Effect on Demand:- In case of new advertising, products, creates primary demand by educating the audience regarding utilizes of the

Uses of sales promotions, Uses of sales promotions: 1.       For facili...

Uses of sales promotions: 1.       For facilitating introduction of new products, 2.       For retrieving lost accounts, 3.       For overcoming a unique competitive situ

Information-processing marketing communications, Marketing communications ...

Marketing communications Marketing communications have been used to convey product-related information to customer-based audiences. Today, a range of stake holders have connec

Consumers confound marketers, Identify all the environment factors that can...

Identify all the environment factors that can affect the demand for consumer durables and assess the magnitude and direction for their impact

D, concepts of core market?

concepts of core market?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd