Recruitment is a "linking function" joining together those with jobs fill and those seeking jobs. Recruitment makes it possible to acquire the number and types of people necessary to ensure the continued operation of the organization. Recruitment is the discovering of potential applicants for actual or anticipated organizational vacancies. In simple terms, recruitment applies to the process of attracting potential employees to the organizational or company. It is a systematic means of finding and including available candidates to apply to the company or enterprise for the employment. Recruitment is said to be possible positive in its approach as it seeks to attract as many candidates as possible.

According to Flippo, "recruitment is the process of searching for prospective employees and stimulating them to apply for the jobs in the organization".

According to Dale Yoder, "recruitment is the process of discover the sources of man power to meet the requirements of the staffing schedule and to employ effective measures for attracting that man power in the adequate numbers of facilitate effective selection of an efficient working force". Thus, recruitment is the generating of applications or applicants for specific positions. It is a linking activity bringing together those with jobs and those seeking jobs. Recruitment is therefore the process of searching prospective workers and stimulating them to apply for the jobs in the organization.