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The responsibility of the Marketing Communication Manager is to sense those elements that can not be strong now but which in the future may have an impact on the organization and its offerings.
a) Name and illustrate the five essential elements of the external environmental context.
b) Critically show the external environmental factors that the Marketing Communication Manager has to take into consideration while deciding on the media selection for the launch of the given in the Mauritian market:
(i) Branded new luxury car
(ii) latest smartphone
What are the needs for retention? Need for Retention: There are several interesting facts upon the basis of past researches about getting a customer and retaining him.
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Q. Explain the Role of direct marketing? Role of direct marketing:- a) Focus is on literate customer. b) For service marketing like insurance, Banking, telecommunication.
Concept of environment: environment literally means the surroundings, external objects, influences or circumstances under which someone or something exists. The environment of any
Marketing Management, Marketing ManagementDoes marketing exist solely to increase profit? If this is the case, then marketing in nonprofit organizations can be said to be useless.
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Factors contributing to new product development: Several factors contribute to the new product development, while most are related to the external environment variables, the
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