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The responsibility of the Marketing Communication Manager is to sense those elements that can not be strong now but which in the future may have an impact on the organization and its offerings.
a) Name and illustrate the five essential elements of the external environmental context.
b) Critically show the external environmental factors that the Marketing Communication Manager has to take into consideration while deciding on the media selection for the launch of the given in the Mauritian market:
(i) Branded new luxury car
(ii) latest smartphone
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Explain about the Marketing Information System. As demonstrated in the given figure: Figure: Marketing Information System Marketing information System means the
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The Mauritius Tourism Promotion Authority (MTPA) has undertaken advertising in UK to support low season activity using creative ads that carries the headline So Many Reasons? in or
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