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The responsibility of the Marketing Communication Manager is to sense those elements that can not be strong now but which in the future may have an impact on the organization and its offerings.
a) Name and illustrate the five essential elements of the external environmental context.
b) Critically show the external environmental factors that the Marketing Communication Manager has to take into consideration while deciding on the media selection for the launch of the given in the Mauritian market:
(i) Branded new luxury car
(ii) latest smartphone
please confirm me whether the topic is apt to find dependency of consumer preference on products like max-bupa,tata aia, bajaj-allianz etc..
Why is green or environmental marketing important? Green marketing is important since the mankind has restricted resources upon the earth, along with that he/she should attem
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Answer for a caselet
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