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The responsibility of the Marketing Communication Manager is to sense those elements that can not be strong now but which in the future may have an impact on the organization and its offerings.
a) Name and illustrate the five essential elements of the external environmental context.
b) Critically show the external environmental factors that the Marketing Communication Manager has to take into consideration while deciding on the media selection for the launch of the given in the Mauritian market:
(i) Branded new luxury car
(ii) latest smartphone
Should video game companies continue to alter their products to include other functions, such as e-mail?
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Segment interrelationships and super -segments In selecting more than one segment to serve, the company a company would-be wise to enter one segment at a time without revealing
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