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Understand psychological underpinnings of consumer behaviour

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Reference no: EM131552961

Discussion: BUYER BEHAVIOUR

1. Understand the psychological underpinnings of consumer behaviour

2. Evaluate social, demographic and cultural influences on consumer behaviour

3. Develop an understanding of current issues in consumer behaviour, such as, internet consumption and ethical consumer behaviour.

4. at least 10 references.

Reference no: EM131552961

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