User Account

All Pages

Define what a distribution channel is

Assignment Help Marketing Management
Reference no: EM131552957

Assignment: Distribution Channel Article Review

Purpose of Assignment

A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the needs of consumers in both a brick and mortar and online retail setting.

Assignment Steps

Resources: University Library article on distribution channels in marketing that is not more than five years old; Marketing: Ch. 1: pg. 4-10; Ch. 2: pg. 40-46, 54-69; Ch. 15: pg. 408-420; Ch. 16: pg. 438-447; Week 4 video

Scenario: You work for a newly formed sports apparel company and your manager has requested you help the company decide on the best distribution strategy to use for its products. You have begun research on the strategies and methods available by reviewing relevant articles on the topic. Based on your article review, you will decide what strategy(ies) is/are best and explain the reasoning behind your conclusion.
Select an article from the University Library that is less than five years old on the role of distribution channels in marketing.

Compose a 500-word article review covering the following:

• Define what a distribution channel is and discuss why it is important to the marketing process.

• Discuss the differences between direct and indirect distribution channels.

• Introduce the article and its author(s) and give a brief summary of its core message(s).

• Analyze the relationship distribution channels have to maintaining a satisfied target market.

• Compare and contrast similarities and differences in distribution strategies for online versus brick and mortar businesses. Use examples from a company you admire or your own work life examples to illustrate your points.

• Recommend distribution strategy(ies) for the company and what reasoning led you to conclude this was the best solution.

Cite a minimum of two peer-reviewed sources with one being the article from the University Library.

Format your paper consistent with APA guidelines.

Reference no: EM131552957

Questions Cloud

Understand psychological underpinnings of consumer behaviour : Understand the psychological underpinnings of consumer behaviour. Evaluate social, demographic and cultural influences on consumer behaviour.
How much is the electric charge of the oil drop : The magnitude of the charge on an electron is 1.6 × 10-19 C; it is negatively charged.
Draw the second connections among the msolm program content : Draw the second (of several) connections among the MSOLM Program content, the Abrashoff text, and your professional experiences.
Offered some securities for sale to the public : In March 2012, Daniela Motor Financing (DMF), offered some securities for sale to the public.
Define what a distribution channel is : What a distribution channel is and discuss why it is important to marketing process. Discuss differences between direct and indirect distribution channels.
What is the duration of a two-year bond : What is the duration of a two-year bond that pays an annual coupon of 9 percent and whose current yield to maturity is 13 percent?
What is operating cash flow : What is the operating cash flow?
What your past has taught you about the role of emotions : What your past has taught you about the role of emotions? What you think about emotions as energy and not inherently positive or negative?
Discuss an electric field e in the quark-hunting apparatus : Show that a droplet of mass m and charge q that has passed through an electric field E in the quark-hunting apparatus will undergo a total displacement.

Reviews

Write a Review

Marketing Management Questions & Answers

  Critically discuss the given statement

Critically discuss the following statement "We are moving into a period where forecasting is becoming more difficult, and we are going to have to be more demand driven responding to events as they happen".

  Discuss how the individual feels about competitive brands

Find a consumer who is extremely loyal to a brand-name product. The person can be a family member, friend, classmate, or other: Probe him or her for information as to why that brand loyalty exists. Discuss how the individual feels about competitive b..

  Overcome online retailers advantages

1. What kind of price strategy are Target and Best Buy using to overcome online retailers' advantages?

  Supermarket that experiencing reduction in sales

Assuming you are a marketing researcher, what are the types of data sources (4) that would be useful for a supermarket that experiencing reduction in sales?

  Emerging trends in the external environment

Determine two (2) emerging trends in the external environment that prompted General Electric (GE) Healthcare to develop a new strategy for the production and marketing of a low cost Electroencephalography (EEG) machine in bottom of the pyramid market..

  Analyze and plan for a social system

To develop your ability to analyze and plan for a social system in a way that integrates key concepts from the course. You will write a strategic analysis of/plan for CVS Health

  Explain marketing mix- same in caribbean countries

Explain Marketing Mix- Same in Caribbean countries as North America and Some people believe that the same marketing mix can be applied in foreign countries

  Measure the results and success of internet marketing plan

It's important to determine if the techniques you are implementing have the desired result. For this portion of your marketing plan, in 2 pages, What are the specific criteria you will use to measure the results and success of your Internet Marketi..

  Explian why are connectivity and data sharing is concerns

Explian why are connectivity and data sharing is concerns

  Prepare a technology roadmap

Prepare a technology roadmap: Write a technology roadmap based on how you see the technology would evolve in the market

  Impact to international business strategy

Explain three forces leading companies to pursue international operations and explain the concept of protectionism. Describe at least one impact to international business strategy.

  Discuss the aspects of the imc

Assess the major influences in current consumer and organizational buying decisions. Analyze the appropriate marketing strategies to apply at each stage of the product life cycle. Construct a strategic marketing plan.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd