Managing services in competitive environment

Assignment Help Marketing Management
Reference no: EM13171 , Length: 13

Organized retailing in India is progressing towards a tough competitive environment where only those retailers would survive who can understand their customers and develop a strong bond with them by developing and implementing appropriate strategies and programs effectively. Retailing firms need to learn how to manage customer expectations to gain a competitive advantage.

This report envelops:-

1.      Introduction

2.      Review of literature

3.      Objectives of the study

4.      Overview of Service Sector: International Perspective

5.      Overview of Service Sector: Indian Perspective

6.      The various sectors that combine together to constitute the service industry

  • Trade
  • Hotels
  • Railways
  • Transport & Storage
  • Communication (Post, Telecom) Banking
  • Insurance
  • Real Estate
  • Business Services
  • Public Administration; Defence
  • Personal Services
  • Community Services
  • Other Services

7.      Retail sector in India

8.      Competitive strategies:

  • Cost leadership
  • Differentiation strategy
  • Focus strategy

9.      Porter's Five forces analysis for Retail Industry

10.  Retail business strategy

11.  Advertising

12.  Know your customers

13.  Pricing strategy

14.  Customization

15.  Storewide branding

16.  Use the internet

17.  Offer a promotion

18.  Challenges of retailing in India

19.  Suggestions

20.  Conclusion

21.  References

The traditional Retailers will always continue to exist but organized retailers are working towards revamping their business to obtain strategic advantages at various levels - market, cost, knowledge and customer.  The status of the retail industry will depend mostly on external factors like Government regulations, policies and real estate prices, besides the activities of retailers and demands of the customers also show impact on retail industry. 

Reference no: EM13171

Questions Cloud

National and Global economic environment and ICICI Bank : While working in an economy, it has a separate identity but cannot operate insolently.
Networking and types of networking : This assignment explains the networking features, different kinds of networks and also how they are arranged.
Journal of pharmaceutical sciences : This journal is a scientific publication of Indian Pharmaceutical Association and highlights various bright points of it.
Understanding the organization : This document contains certain important questions which are crucial to help the students to understand the nature of their organizations.
Managing services in competitive environment : Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
Labour dissonance at maruti suzuki india limited: a case stu : This Case Study focuses on various issues related to Labour Unrest at Maruti Suzuki India Limited.
Impact of employee attrition on people management in organis : Talent management implies recognizing a person's inherent skills, traits, personality and offering him a matching job.
Integrating culture and diversity in decision making : People in the organization are known as Google where they share common goals and have common vision.
Write a haskell program to calculates a balanced partition : Write a program in Haskell which calculates a balanced partition of N items where each item has a value between 0 and K such that the difference b/w the sum of the values of first partition,

Reviews

Write a Review

 

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd