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QUESTION 1
A company needs to consider its marketing mix in order to meet its customers' needs effectively. Explain the four main elements of the marketing mix for an organisation of your choice and discuss their importance for an organisation
QUESTION 2
Explain the stages of the consumer decision-making process and discuss the role of marketers in each of these stages
QUESTION 3
Services are originally intangible and relatively quickly perishable whose buying takes place in an interaction process aimed at creating customer satisfaction but during this interactive consumption this does not lead to material possession?. Discuss the characteristics that marketers should take into considering when designing and delivering services
QUESTION 4
You are the Marketing Manager of a company which has been experiencing a decrease in the number of customers since the past 6 months and have decided to use marketing research to identify and resolve this problem
a) In the above situation, which research method/s would you use and why?
b) Explain why is it important for tourism organisations to carry out marketing research
c) Explain how you would carry out an effective interview
In your opinion, what are the negative impacts of this growing demand on the physical state of the outdoor recreation sites in Mauritius? Is eco marketing always honest and ethical? Explain with examples related to outdoor recreation
Promotion strategies of the one's own developed website
Please compare and contrast economic, market, and relevancy value.
Describe and analyse the primary internal and external influences on State Bank of India.
How could you market the site and drive traffic to it A sketch of a typical page. Explain any features you use to enhance performance
Briefly trace the development and growth of Amazon from 1995 to the present through the application of corporate strategies - what kinds of strategies have these been
The stages of the product life cycle The promotional mixes The different bases of market segmentation
What listening skills are imperative in establishing rapport.
Explain how quality can be managed
Dissimilarity between cost of service and value of service
The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..
Critically examine the scope of Marketing Analysis that a company needs to undertake in the development of a Marketing Strategy (b) The effectiveness of a Marketing Plan is dependent on segmenting, targeting, differentiation and positioning proce..
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