Elaborate on four types of market segmentation

Assignment Help Marketing Management
Reference no: EM133339

QUESTION 1

Marriott Isla Verde Beach Resort

Located on beautiful Isla Verde Beach proud recipient of the Blue Flag Beach award (i.e., one of the Best Beaches in the world), the Courtyard by Marriott Isla Verde Beach Resort is the perfect place to enjoy Puerto Rico's perfect climate and the endless selection of activities this Caribbean island has to offer. What makes the Courtyard by Marriott Isla Verde Beach Resort in Puerto Rico stand out is the wide variety of services available and our ability to provide everything you need to feel welcome, comfortable, and at home. It goes beyond just having a modern resort hotel in Puerto Rico with beautifully appointed rooms and suites, it's about providing all of the services and facilities that you need to effectively conduct business or take pleasure in a leisurely stay. We guarantee that every service and amenity at the Courtyard by Marriott Isla Verde Beach Resort meets with the highest standards of hospitality. No matter what you might want to see or do, our friendly and knowledgeable front desk staff is always available and eager to assist our guests with any and all arrangements including tours, dinner reservations, attraction tickets, and much more. The entire management and staff of the Courtyard by Marriott Isla Verde Beach Resort are committed to providing each guest with a luxurious resort hotel experience

a) Do you believe that the service guarantee offered by Marriott Isla Verde Beach Resort is clear and effective? Provide justifications for your answer

b) Discuss the strategies that you think has been adopted by Marriott Isla Verde Beach Resort to ensure that employees deliver a high standard experience to customers

QUESTION 2

Tourism services have been associated with unique characteristics which need to be taken into consideration by marketers when designing and delivering the service. Identify and explain four characteristics of tourism services and the strategies that can be used by marketers to effectively manage these characteristics

QUESTION 3

(a) Explain the stages of the consumer-decision making process

(b) Explain 2 factors of the macro-environment which you believe is most important to be considered by marketers of tourism organisation. Provide justifications for your answer

QUESTION 4

(a) Explain the marketing concept

(b) Elaborate on four types of market segmentation methods that you think is appropriate for the tourism industry. Support your answer with relevant examples

QUESTION 5

The marketing mix is a set of controllable variables used by organisations to enhance their levels of sales. Using an organisation from the tourism industry, discuss the four main elements of the marketing mix and explain how they can increase sales for the organisation

Reference no: EM133339

Questions Cloud

Cyber terrorism & information warfare : Risk Management, IT Related Risks, Radio Frequency Identification (RFID), Easy listing of special programs,  Social Engineering
Dns : problems of IPV, DNS server software, TCP SYN attack, Ping of Death, Land attack, Teardrop attack, Smurf attack, Fraggle attack
Explain the ansoff product-market expansion grid : Explain the Ansoff Product-Market Expansion Grid and discuss its importance in strategic marketing planning. You are required to support your answer using examples from the tourism and hospitality industry
Remote access networks and vpns : safekeeping posture of enterprise (venture) wired and wireless LANs (WLANs), steps listed in OWASP, Securing User Services, IPV4 ip address, IPV6 address format, V4 address, VPN, Deploying Voice over IP, Remote Management of Applications and Ser..
Elaborate on four types of market segmentation : Explain the marketing concept Elaborate on four types of market segmentation methods that you think is appropriate for the tourism industry. Support your answer with relevant examples
Service quality for the tourism or hospitality organization : Discuss the importance of service quality for the Tourism or Hospitality organization
Tourism organisations to carry out marketing research : Explain why is it important for tourism organisations to carry out marketing research Explain how you would carry out an effective interview
Digital stratigraphy : concept of Message Digest, File Carving, MD5, Locard's Exchange, Parker's categories, computer-related crime as suggested by Donn Parker, computer systems as sources of digital evidence
Identify and explain one type of market segmentation : Identify and explain one type of market segmentation that you believe is being adopted by the Virgin Group Describe two other types of market segmentation that can be adopted by Virgin Group and explain the importance of market segmentation, tar..

Reviews

Write a Review

 

Marketing Management Questions & Answers

  Purpose the statement of activity for the society

Purpose the Statement of Activity for the Society

  Mountain man brewing company: case analysis

Mountain Man Brewing Company: Bringing the Brand to Light" case to complete a formal written case analysis.

  Professional business report on global marketing

Professional business report on Global Marketing

  Prepare a report of on sbi

Describe and analyse the primary internal and external influences on State Bank of India.

  Problems on marketing mix

Modern Marketing Management

  Customer relationship management system implementation

Customer relationship management system implementation

  Develop a marketing plan

Prepare a marketing plan for one or two new products in your own business and/or another business in your country or region with which you are familiar.

  The total inventory holding cost for the plan

The total inventory holding cost for the plan

  Case study: a new campus for the university of rummidge

Case Study: A new campus for the University of Rummidge

  Marketing intelligence

The purpose of this assignment is to enable the student to understand buyer behaviour, the purchase decision-making process, marketing research techniques for the development of marketing plans, assessment of different information and customer satisf..

  Tourism organisations to carry out marketing research

Explain why is it important for tourism organisations to carry out marketing research Explain how you would carry out an effective interview

  Investigate the concept and process of marketing

Investigate the concept and process of marketing. Be able to use the concepts of segmentation, targeting and positioning.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd