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Sign up for a loyalty program for a hospitality or travel organization.
Write a 700- to 1,050-word evaluation of your observations, and include the following:
Did the information requested of you seem that it would be useful to the company? If so, why? If not, why not?
Is there information it should have asked for but did not?
In general, was your experience one that was conducive to you making purchases from this company? Why or why not? What would you have changed?
This is a good time to reconsider the initial thoughts you had earlier in the module about your thesis (or hypothesis): do you need to rewrite it? If you have trouble filling in the sections below, an improperly formed thesis might be the problem.
Proof read with reference page. When a customer continually returns to a given company because of satisfaction, we call that customer loyalty - What does customer loyalty mean to you?
1. all of the following could be a marketing communication objective excepta.develop brand awarenessb.build customer
Why is incomplete information crucial for limit pricing to serve as an entry deterrent? Explain. Is there a free-riding problem when several incumbents try to deter entry? Discuss.
Generate revenue for city are under consideration. The two proposals are London Congestion Charge and Charging for Firefighting.
Should the Marriott Hotel in Pittsburgh, Pennsylvania, reduce the quality of its towels and bedding in order to improve the profitability of the hotel's operations?"
write a reflection on a short-term marketing project.P.S The marketing plan was different from the final club I worked with. We had to switch clubs from OE to Camping Club because OE did not watn to work with us.
Develop a price using a target price and develop a price using cost-based pricing and what you would like to see as a return on your business
If a durable good monopolist cannot commit to future prices, does the number of consumers matter? Explain. Does a durable good monopolist have an incentive to set its prices flexibly in each period? Discuss.
1.relationship marketinghow can database marketing help an organization improve its relationship marketing? what
Discuss other elements of the communications mix, such as sponsorship, in relation to the kinds of research that might be advocated in order to assess effectiveness, using examples to illustrate.
How are the 10 decisions of OM different when applied to the operations manager of a service operation such as Hard Rock versus an automobile company such as Ford Motor Company?
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