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Watch the short video with the title: "In this generation: Not knowing how to code is like not knowing how to type" with Greg Raifman (link: thearf.org/blog/category/arf-videos/). Then answer the following two questions:
a. What does Greg Raifman say about the relationship between creative, data and technology?
b. What academic preparation does Greg Raifman suggest for people entering marketing careers today? Does his recommendation make sense give what you heard in the Industry Leader Discussion video? Why or why not?
What do you think are the top brands? Why? What do you think are the top luxury brands? Why?
Throughout the class, you have analyzed many aspects of your company. Now you will put it all together in a presentation format. Your presentation will provide a comprehensive look at the marketing plan for your company's product. You are permitte..
Investigate MacDonald's and comment on the following: Corporate strengths & weaknesses/problems - as of 2015
how is the role of an erp system different from traditional tps mis dss and others? can an erp system support all
Evaluate the value and utility afforded by Philip Kotler's Segment-by-Segment Invasion Plan as a tool for mapping current and future market segment pursuits
How engaged was Ecoist in analyzing the marketing environment before it launched its first company?- What trends in the marketing environment have contributed to the success of Ecoist?
The benefits related to social, environmental, and economic impacts are often categorized as either market or nonmarket impacts.- What are examples of this impact in the Kingdom of Saudi Arabia?
Who is responsible for writing the words in an ad for new campaign for Purina Fit & Trim dog food
Situation analysis - Provide an analysis of the situation facing the case study company (e.g. in terms of the nature of demand and competition in the company's industry, key problem areas, key opportunities, etc.)
1. What is a performance management system? 2. List 5 of the strategic purposes an organization may have for their performance management system.
Explain Identifying Consumer Segments and Can you have a business without having identified your customers
MKT 100:What are two perspectives a business can use in assessing each segment's attractiveness in terms of its potential for targeting?
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