Identify many of the steps in the marketing research process

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Go to your library's online databases or the Internet and look for examples of firms conducting a marketing research study. There are many examples reported in periodicals such as Advertising Age, Marketing News, Business Week, and Forbes. Typically, these articles will mention a few details of the research project itself.

Identify as many of the steps in the marketing research process as possible that are referred to in the articles you find.

Reference no: EM131277067

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