Reference no: EM131520178
Assignment 1
Marketing objectives are the broad-based statements or goals of an organization (e.g., to increase brand awareness or drive sales through online channels.)
In your blog, discuss why and how companies use marketing objectives. In your discussion, include how to align marketing activities with the mission, objectives, and goals of the organization and the consideration of legal and ethical issues in the development of objectives.
Assignment 2
Milestone Two: Marketing Plan Presentation Draft
Submit a draft of your slides, with speaker notes, for the following sections of the marketing plan:
Product/service summary
Strengths, weaknesses, opportunities, and threats (SWOT) analysis
Target market analysis
Marketing objectives that align with your company's mission, objectives, and goals
To complete this assignment, review the Milestone two rubric document. and finished SWOT Analysis as reference
Blog Assignment
Overview: As part of the undergraduate marketing program, you will be completing a series of blog entries. These entries will be graded by your instructor and will be available to you as a demonstration of your knowledge and abilities.
In all blog entries, you must do the following:
Develop professional quality, organized blog posts
Apply topics and concepts covered in this course
Utilize outside resources and/or examples to support your positions
Prompts:
3-1 Blog: Market Segmentation
In this blog, you will identify at least two tools that can help a marketer to define the target market and explain why that information can be used in the development of a marketing plan. This research will help you identify the target market for the new product or service that you will be peer reviewing in this module's discussion.
4-1 Blog: Marketing Objectives
Marketing objectives are the broad-based statements or goals of an organization (e.g., increasing brand awareness or driving sales through online channel). In your blog, discuss why and how companies use marketing objectives. In your discussion, include how to align marketing activities with the mission, objectives, and goals of the organization and the consideration of legal and ethical issues in the development of objectives.
Milestone Two
Overview: For the final project, you will create a marketing plan presentation. As the final step in your journey toward your bachelor of science in marketing, you will complete a capstone that integrates the knowledge and skills you have developed in previous coursework and over the duration of the term by developing your marketing plan presentation.
This capstone has been created to give you an opportunity to apply your knowledge to a real-world scenario. You will have the opportunity to demonstrate your creativity as you create your own product or service.
Additionally, you will apply your analytic skills as you review the competitive landscape. You will also make decisions based on research and your strategic thinking as you apply it all in the development of a marketing plan.
Understanding and mastery of these three skills is integral to success in the marketing field. In Milestone Two you will create your marketing plan presentation draft. It must include the below elements. These elements will demonstrate how you are making progress on meeting the course outcomes.
For this milestone, you will submit a draft of your slides, with speaker notes, for the following sections of the marketing plan:
Product/service summary
Strengths, weaknesses, opportunities, and threats (SWOT) analysis
Target market analysis
Marketing objectives that align with your company's mission, objectives, and goals
When creating your draft, be sure to identify opportunities for collaboration in internal and external environments. As always, be sure to consider and apply legal or ethical principles as you create your marketing plan.
Attachment:- swot.rar