How gagas inc engaged in the new product development process

Assignment Help Marketing Research

Reference no: EM131654810

Product and Distribution (or Place)

There are 2 parts to this Assignment:

Part 1 concerns New Product Development at GaGa^'s:

New products have a purpose in the marketplace, which is to maintain growth and profitability and to replace outdated products in the marketplace.

In this Assignment, you will learn how Jim King and his wife decided to create the company GaGa^'s Inc. using the product Sherbetter, a frozen desert product line. GaGa's quickly expanded the product line from just Lemon to several other flavors as well as Sherbetter bars.

In the video on how GaGa's Inc.engaged in the new product development process, you will learn about the struggles of branding, line extensions, and other aspects of marketing a new product in the frozen dessert market (Lamb et al., 2014).

Part 2 concerns Distribution or PlaceÂ at New Balance Hubway:

New Balance Hubway is a bike sharing system in the Boston area that uses automated stations to provide a bike service to people looking to go short distances.

In this clip, New Balance Hubway employees discuss how the retailing model works for Hubway, and how the difference between brick and mortar and e-business models allowed them to succeed in the Boston area.

Execute the Assignment to demonstrate your understanding of the distribution component of the marketing mix (Lamb et al., 2014).

Reference no: EM131654810

Questions Cloud

How is it distinguished from other members of the species : How is it distinguished from other members of the species? What do you feel are the most important points about the epidemiology of the disease

Demonstrate project leadership skills : MN601 - understand project management as a strategic tool, framework, or methodology for business development and demonstrate project leadership skills

Exhibit the issues the employees complain about : a. Why might the application exhibit the issues the employees complain about? b. What could be done by the application to correct these issues without.

How dynamic can pay for the newly proposed epic system : A strategy for how Dynamic can pay for the newly proposed Epic system. Explain how the organization will save in operational expense in order to handle.

How gagas inc engaged in the new product development process : New products have a purpose in the marketplace, which is to maintain growth and profitability and to replace outdated products in the marketplace.

How are managers chosen in the organization : How are managers chosen in your organization? What does it take (honestly) to get promoted?

How to minimize the daily cost of processing checks : Each day, 5000 checks of each type must be processed. Develop a network model to determine how to minimize the daily cost of processing checks.

Draw the demand and supply curves on the given diagram : Draw the demand and supply curves on the following diagram. How will the market demand curve for a 'normal' good shift in each of the following cases?

Discuss are microwaves more energetic than radio waves : Despite your thorough planning, you run into a storm along the way and your new sailboat is wrecked along with all modern technology

User Account

All Pages