Reference no: EM131613370

Assignment: NAU (College) Persona

This assignment will assess the following competency: Explore the foundations of social media marketing.

Directions:

Go to the BELOWdiscussion thread. Review the information exchanged with your classmates.

Hi Class

My Name is GB and I am from Vietnam. Vietnam is actually a developing country, but Vietnam is known as one of the most famous tourism destination in Asia.

I graduated from Vietnam commercial university in 2002 with a majority of Hotel and Tourism Management. I completed my associates of business advanced with Auckland University, New Zealand 1 year later and I was sent to London, UK for a higher qualification which related to the foundation of the MBA after that. In 2005, I got my Master of Business strategies from London University. I have had over 11 years working experiences as manager, vice directors in airlines, tourism, and transportation industry.

However, this is now the era of technology as most businesses can be done magically on the internet. E-Sales and E-marketing have been significantly raised and their impacts on daily businesses have been over-crossing the traditional way of doing business. This was why, I decided to take the master program with an emphasis in E-Marketing.

For this above reason, I will make my utmost efforts to get to understand more about the world of social media Marketing with this class.

Just like any other courses, I plan to spend 5-10 hours a week for reading and researching carefully on any given subjects and tasks and I will strive to get at least B in this principle. I have planned to go on with my PHD after finishing the current Master course, although I have not decided which area I should go further with.

Nonetheless, every knowledge and experiences acquired through the current master program would obviously play crucial roles in such a wonderful preparation for my higher qualification plan.

I personally love watching soccer, especially the Premier League and my favorite team is Manchester United. If any of you has the same interest, just do not hesitate to contact me at anytime you want.

COMPLETE THE FOLLOWING:

In a well written 3 - 4 page paper, complete the following: (I need to use the information above to construct a persona for my college. Please read the above information before completing the assignment.

BOTH YOUTUBE VIDEOS LISTED BELOW MUST BE WATCHED BEFORE RESPONDING TO ALL 3 QUESTIONS.

1) Construct a persona of an NAU student, based on the information you analyze in the ABOVE discussion post.

2) Describe how NAU can use this information, potentially, in their promotions and in the messaging in those promotions. Refer to the video "Customer Segmentation and Building Personas for Content Marketing" WEBSITE.

3) Note any rules of engagement used from the video "The Rules of Engagement in Social Selling and Social Media Marketing"WEBSITE

Support your positions/recommendations with at least THREE additional related, outside credible sources. MUST be APA Style References.
Format your paper using APA guidelines.