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In this module, you will identify a product or service, and you will research, select, and submit a marketing template to use for developing your plan. You may either explore existing marketing plans through Internet research, or you may use the following marketing template:
For this activity, submit your marketing plan template, identifying your selected product/service, to your instructor for evaluation and approval.
Select an existing product or service that you are excited about or have a particular interested in researching.
Choose a marketing template that best supports your product/service. You may use the sample template provided, or you may select a different template with instructor approval. Although your final marketing plan may vary from APA formatting, it must be a professional document.
Attachment:- bus_351_sample_template_marketing_plan.rar
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You are now required to prepare a marketing plan to present to senior management. Follow the Step-by-Step Marketing Planning System in Chapter 14 of the text.
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