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Marketing communications has evolved significantly in the past some years. There are so many different ways to communicate from PR to Lead Generation, Advertising to Direct Mail. At times, the types of communications to end users, leveraging various approaches were executed off as separate activities. There was no continuity, no specific overall strategic plan. Thanks to improvements in technology, drive for ROI, the concept, and approach of integrated marketing communications has become a huge focus. In fact, clients and employers are asking for measurable results. No longer is the phrase uttered by John Wanamaker, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” acceptable. What is Integrated Marketing Communications and why is it so important in the 21st century for marketers to embrace this?
Assume you have a product with the following parameters: Demand= 360, Holding cost per year=$1.00 per unit, Ordering Cost= $100 per order. What is the EOQ? Given the data from Problem 5, and assuming a 300-day work year; how many orders should be pro..
Identify and briefly describe some of the forces that have resulted in increased global integration, and the growing importance of global marketing. Include research that supports your information, and document the sources of your data.
Explore a nonprofit or for-profit organizations and find the bios of their ceos. Select in health care to further examine. Which leadership theory best describes this individual's leadership style? What is the rationale that supports your findings? P..
Over the past several weeks, you have been learning the various issues the ethical and legal challenges and factors involving your organization.
Texas’ Legislature just passed the Campus-Carry bill allowing professors, administrators, and students to carry hand-guns (weapons) on campus in the near future. This will only promote more school shootings and/or violence
Which interviewing technique is less likely to involve discriminatory questions and, thus, be better supported by the Equal Employment Opportunity Commission (EEOC)?
Consider what you have learned about the use of aggregate planning. In the course text, review the list of variables that can be used in aggregate planning to modify the supply
Suppose a British computer firm is acquiring a smaller competitor located in Frankfurt, Germany.
. When looking under the microscope to diagnose an intravaginal infection, you see a cluster of small and oval to round shapes. What do you suspect they are?
Explain how environment and the Five M’s can affect processes used in the following: A hardware store, A hospital ? An accounting firm, A newspaper, A factory, A new-car dealership Explain the relationship that exists between the histogram and the co..
The Green Cab Company has a taxi waiting at each of four cabstands in Evanston, Illinois. Find the optimal assignment of taxis to customers so as to minimize total driving distances to the customers
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