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Project Case
1. Choose a creative group/ advertising agency name and design a logo. Your agency should specialize in direct marketing. Ten (10) extra credit points for the most creative name and 10 extra credit points for the best logo. Entrants must be complete and in final copy. No drafts.
2. Choose an online "in a box" or food marketing company. Examples can include Barkbox, Blue Apron, Itsy, Dollar Shave Club etc.
3. Create a direct marketing campaign with the tools you think most specifically compliments their other marketing targets and media choices.
4. There will be both an oral presentation or Pitch using the Direct Marketing Tool.
Conduct an analysis using secondary sources of information on the geo-demographic data (age, income, gender, location) of your target consumers and discuss the cultural factors that influence consumers in the buying behaviour and decisions.
Identify ethical issues involved in marketing to the customer and discuss how your company can use Customer Relationship Management (CRM) to service its customers.
Product and Service Innovation Management - Describe your product concept, giving a clear functional definition. Ideally, you should be able to describe your concept in a few clear sentences:
What techniques are used to gather data in exploratory research? How can exploratory research be useful to marketers?
What marketing strategy or strategies has Facebook adopted since it was created? Answer this question by applying one or more of the theoretical approaches discussed in the course.
What is good at each location? What needs to be improved at each location? Why it needs to be improved? How changes will be measured?
How can consumers react to information overload? What is the role of an information gatekeeper in a search market? How do recommendation networks affect sales?
Analyze the relationship of nonprofits to their target audiences from a marketing management perspective and apply marketing mix principles including the use of analytic software segmentation and social media to develop and communicate the organiz..
Interview two different types of local retail merchants (for example. a boutique owner and a manager of a franchise) to determine how the merchandise in their stores is distributed to them.
Perception and consumer behavior on purchasing Hybrid cars
Identifying Market Segments and Targets-At this writing, Bombardier is in the very late stages of bringing to market its new series of mid-sized, cost- and fuel-efficient line of C Series commercial airliners
internal and external influences on distributionas you have learned one of the steps in distribution planning is to
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