Reference no: EM133762708

Healthcare Marketing

The final Project is described below:

For this assignment, the groups of students will practice developing a digital media marketing campaign. As a group, select a healthcare organization. Conduct research and find what kind of media marketing campaigns this organization uses to promote its services. Now select a service you consider would be best promoted using Facebookto reach the organization''s customer population.

For the learning purposes, we will use a secret to the public group where you can safely practice and develop your assignment components. Read about how to build a group on Facebook in Building Group Guide.

The developed campaign is going to be graded and commented on by the faculty following the rubric you can see in the left bottom corner of the page when you click on the assignment in the Content area.

In order to help you develop a strong and substantial campaign, each sub-module in this week will require you to prepare an intermediate product that will be submitted for your faculty review and feedback. One submission per group is enough. Please identify the responsible party at the beginning of group communication.

The final campaign must reflect the following points:

Develop the promotional campaign for the final deliverable in the secret Facebook group. List the link to the Facebook campaign in the Group Reflection Memo. Use the intermediate submissions with the faculty feedback to improve your final product. Topic: For the digital media marketing campaign assignment focused on a healthcare organization, one idea could be to select a University of Maryland Medical Center as a healthcare organization, such as a Pediatrics.