Reference no: EM132308824

-Email and Social Media Marketing

Respond to the following questions in a minimum of 175 words each question

1. What is the most effective social media marketing platform?

2. Why. Explain?

3. What are some benefits and challenges associated with the use of this platform?

-Digital Marketing Plan Phase II: Social Media Plan for Your Product

Create a 10- to 12-slide Microsoft® PowerPoint® presentation with speaker's notes.

Instructions: Your will build a social media plan for the product you created in previous Week. (Smart Backpack)

You will establish a strategy and objectives for each piece of the plan and address sound reasoning as to why each social media platform is being utilized (Twitter, Facebook, LinkedIn, YouTube, etc.). An e-mail strategy, including target markets, timing, and how to incorporate branding into e-mail communications, as well as measuring tools to determine success from each platform, will also need to be built in.
Format your presentation consistent with APA guidelines.

-Email and Newsletter Strategy Presentation

Review the website you selected for your previous Week assignment. (Electrical Contractor Company)

Create a 10+ slide Microsoft® PowerPoint® presentation with speaker's notes about your selected website in which you complete the following:

1. Assess the pros and cons of using an e-mail or newsletter strategy to help build and maintain a core customer base.

2. Describe any content and/or strategies you believe will help improve customer e-mail open rates and interaction.

3. Explain how this e-mail/newsletter strategy can be integrated with other social media marketing efforts and online communities to improve brand recognition and website performance.

4. Evaluate the metrics that should be used to measure the success of the new strategy and processes (i.e., how will you know if your proposed marketing efforts are making an impact?).

5. Recommend a plan for moving from the current marketing strategy to your proposed strategy.

6. Assess whether new target customers, products, or services should be included in this updated marketing plan.

7. Summarize the main points of your strategy and include one-, three-, and five-year projections for the growth you believe will result from the implementation of your strategy.

Format your presentation consistent with APA guidelines, and cite any resources used.

Course Textbook

Dodson, I. (2016). The art of digital marketing: The definitive guide to creating strategic, targeted, and measurable online campaigns. (1st ed.). Hoboken, NJ: John Wiley & Sons, Inc.

Attachment:- Grading Guide Marketing Plan.rar

Attachment:- Chapter-5.rar

Attachment:- Chapter-6.rar

Attachment:- Chapter-7.rar