Develop a descriptive profile of your target market

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Marketing Research

The company is Sony. The product that we do the research about it is PlayStation4.

Develop a descriptive profile of your target market including a Customer Persona (consider Primary & Secondary target markets). Discuss demographics, psychographics, benefits sought, situational and behavioral factors as relevant. Evaluate the factors making this an attractive target market based on the criteria in the text.

Reference no: EM131540994

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