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Assignment
Chapter 3 & 4
Motivation is the inward drive we have to get what we need. In the mid-1900s, Abraham Maslow, an
American psychologist, developed the hierarchy of needs shown in Figure 3.4.
1. Select two advertisements and describe the needs identified by Abraham Maslow that each ad addresses.
2. Analyze the advertisement using the concepts of marking and consumer segmentation, and discuss how it aligns to the organization's mission.
3. Find an international version of an advertisement for one of the products.
4. What differences do you detect in the international version of the ad? How did the underlying aspects of marketing and psychology utilized in the advertisement change? Note: Please review my expectations for the assignment. I expect your response to include 2 or more references from the APUS Library system (failure to include such references will detract from your grade on the assignment), and be presented in APA Format. Deliverable length is a minimum of 2 body pages.
1) Evaluation of existing marketing mix elements : a) Current Product,b) Current Price,c) Current Distribution,d) current Promotion strategy.2) Marketing environmental Scana) Economic,b) Competative,c) Political/Legal,d) Social/Cultural,e) Technologi..
Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page is not included in the required assignment page length.
I am looking for help working on an R Studio problem and do not understand the software or statistics at all; it is for my marketing research class.
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One of the major fast-food companies is a global force. A hamburger and fries may be the United States' meal of choice, but in Japan, you might see customers ordering a shrimp burger or in India, a spiced-potato croquet sandwich. The global palate..
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