Reference no: EM132418999 , Length: points:280

Assignment
For this assignment, you will conclude your marketing plan by developing your hypothetical company's pricing and distribution strategies, and integrated marketing communications plan.

Create the third part of your marketing plan:

Question 1: Describe or list the feedback you received on Part B of Your Marketing Plan. Explain how you will use the feedback to improve your plan.

Question 2: Develop the company's pricing and distribution strategy.

Question 3: Develop the integrated marketing communications plan most relevant for your product / service and audience. Develop your message strategy. Develop your media strategy.
Question 4: Develop your public relations, sales promotion, and personal selling plan most relevant for your product / service and audience.

Question 5: Develop your online and direct marketing plan most relevant for your product / service and audience.

Question 6: Develop your social responsibility/cause related marketing plan most relevant for your product / service and audience.

Question 7: Use at least three academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service.

The specific course learning outcomes associated with this assignment are:

1.Evaluate marketing strategies used to create/communicate customer value.
a.Analyze integrated marketing communications and its relationship to advertising strategy.

2.Create an effective marketing plan.
a.Develop recommendations based on market analysis and strategy.
b.Develop dynamic strategies for competing.
c.Develop branding strategies for new products or services.
d.Develop pricing strategies and distribution channels for products or services.
e.Develop a fully integrated marketing communications plan for products or services.

Attachment:- Marketing.rar