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What media are availabe for advertisers
There is a great variety of media available to advertisers. Every media type (for instance television, radio, newspapers, magazines, posters or the Internet) carries a particular cost and the financial resources of organisation may not be available to use specific types of media, even if such use would be appropriate on other grounds.
Who are the participants of business buying process,under any Organization?
What is Mass Marketing? Mass Marketing: Into mass marketing consumers are impossible to differentiate and all are within one segment seller engages into mass production,
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Question 1: (a) What do you understand by the term "market segment"? (b) Explain why the concept of segmentation may be of value to the marketing department of a large bus
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