What kind of market structure is the automotive industry, Marketing Management

There are many ways to explain the market structure of the automotive industry.:

One of heterogeneous purchasers makes up the population and nearly homogeneous sellers. This means that everybody (the population) wants a car (because a car is not a luxury item), but everyone has different requirements (i.e.: compare a mother of 4 to a construction worker). Therefore, buyers are everyone in the population, and they are heterogeneous (different). Though, sellers are practically the similar. GM, Ford, Chrysler, Nissan, Honda, Toyota, etc all offer the similar products. Thus, they are homogeneous (similar).

 

Posted Date: 4/1/2013 2:44:18 AM | Location : United States







Related Discussions:- What kind of market structure is the automotive industry, Assignment Help, Ask Question on What kind of market structure is the automotive industry, Get Answer, Expert's Help, What kind of market structure is the automotive industry Discussions

Write discussion on What kind of market structure is the automotive industry
Your posts are moderated
Related Questions
approaches of fmcg companies in test marketing

Subculture: each culture consists of smaller subcultures that provide more specific identification and socialization for their members. Subcultures include nationalities, religion

What are the interest of organization, customers and society? We should be specified here the interests of the organization, customers, and society. Very frequently these inter

E - Marketing: Emergence of E - Marketing: as the growth of Google. Com shows, some marketing principlas never changes. Markets always welcome an innovative new product, even

Define the marketing communications strategies Currently numerous definitions refer to an integrated perspective. This view has gathered momentum over the last 10 years and is

What is granular disintegration In dry climates a yet another  mechanism operates much like frost action, in this process the ground water is drawn to the surface, which on ev

Briefly describe Hofstede's dimensions of national culture. Geert Hofstede first researched the role of national culture within the organisation in a study of more thousand IBM

Q. Quantities Methods for preparing advertisement budget? Statistical techniques similar to multiple profitability, regressions, and simulation or programming techniques and so

The company 2TW manufactures and sells products overall Europe and is organised into dozens of strategic business units (SBUs). SBU managers, who report to regional directors, have

What is productive service in marketing? Choices are comprises physical objects, persons, services, places, ideas and organizations. Similarly, the service is any activity or b