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What are the corporate strategy of stakeholders
A view which is becoming increasingly popular is that corporate strategy must be supported by the organisation's key stakeholders if the strategy is to be successful. Strategy should be communicated in such a way that messages are consistent through time and are targeted accurately at proper stakeholder audiences. Every organisation should constantly guard against transmission of confusing messages, whether this be through the way in which telephone is answered, navigability of a website, impact of sales literature, or the way salespersons approach prospective clients.
Brand loyalty: The starting point in understanding brand equity is the extent to which a brand enjoys customer loyalty. It is important to discriminate between habitual buying
Question 1: Critically determine different ways in which competitor advantage may be assessed for a service industry organisation operating in Mauritius. Question 2: Cr
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What is Promotion Research in scope of Marketing Research? Promotion Research: Promotion research encompasses all attempts by the marketers to converse the company’s off
States the term Product Line and discuss in brief. Product Line: This is a group of products which is closely related since they perform a similar function, targeted at s
The DD drinks company was founded over one hundred years ago by a deeply religious family and has been recognised as being a good employer ever since. The company has a long histor
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what are the factor that should be considered while setting pricing policyn..
Brand policies and strategies adapted by the middleman: it includes the following two policies: Use of brand of manufacture only: under this policy, the middlemen sell the prod
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