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Illustration of 3C of Marketing Triangle
Positioning Errors Kotler says that the firm should avoid four major positioning errors, namely: Under positioning: this occurs when the buyers know much less about the br
defined marketing management and its feature
with the aid of a diagram discuss the key issues of export MARKETING strategy and export performance
consumer profile of typical buyer of rayban
Q. Message - Source of advertisement? Message-Source:- Person who converse the message of advertiser to the target audience. Also known as brand-ambassador instance sport
Differentiate between Services and Goods and explain the areas in which the attributes of services create needs in the marketing mix?
The Role of Communication in Exchange Transactions Bowersox and Morash (1989) demonstrated how marketing flows, including information flow, can be represented as a network who
What is the primary activates? Primary Activities: These activities are those activities which are involved within the physical creation of the marketing, product and af
What is Socio-Cultural Segmentation? Socio-Cultural Segmentation: Consumer markets are subdivided within segments upon the origin of social-cultural variables as social c
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