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what are the core concepts of marketing
How is building a brand in a business-to-business context different from doing so in the consumer market?
How a buyer can decides in making a purchase? A buyer has to take few decisions while making a purchase. For such decision there are several situations/transaction made through
Question: (a) ‘The basic differences between goods and services have several implications for service marketers.' (i) List the main differences between goods and services.
Explain about the Company’s Macroenvironment in brief. The Company’s Macroenvironment: The larger societal forces influence the entire microenvironment demographic, natura
Read the journal article Lafferty, B. A., & Hult, G. T. M. (2001) ‘A synthesis of contemporary market orientation perspectives’, European Journal of Marketing, 35 (1/2), pp. 92–109
define company`s marketing environment.what are the actors and forces that constitute company`s marketing environment? discuss
hi 1. Discuss the functions of marketing beyond advertising and selling 2. and why is it important for non-marketing employees to have a better understanding of marketing function
what type of co branding is Nike and Apple involved into?
Meaning of price: Price is the marketing mix element that product revenue, the other producer costs. Price is also one of the most flexible elements: it can be changed quickly
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