Skimming pricing, Marketing Management

Skimming Pricing

This pricing strategy dictates that the price of an item will be introduced into a market must be as high as possible. Thus, it is identifying the segment of the consumers who are not price sensitive. Once that segment has been saturated the price of item can be manipulated to appeal to other segments that are price sensitive.

Posted Date: 10/16/2012 7:21:43 AM | Location : United States







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