Skimming pricing, Marketing Management

Skimming Pricing

This pricing strategy dictates that the price of an item will be introduced into a market must be as high as possible. Thus, it is identifying the segment of the consumers who are not price sensitive. Once that segment has been saturated the price of item can be manipulated to appeal to other segments that are price sensitive.

Posted Date: 10/16/2012 7:21:43 AM | Location : United States







Related Discussions:- Skimming pricing, Assignment Help, Ask Question on Skimming pricing, Get Answer, Expert's Help, Skimming pricing Discussions

Write discussion on Skimming pricing
Your posts are moderated
Related Questions
Define the term Organizational Buying Behaviour. An organization not connect only into selling of products, but they also engage within buying  of  products  also  as  material

Q. Advertising effects on Production Cost? Advertising creates demand as well as expands market size this necessitates mass production. Mass production results in a variety of

Creating Competitive Advantage In marketing two key trends for the twenty-first century are: (a) the trend toward the utilization of relationship marketing to develop customer

Question 1: (a) What do you meant by "consumer behavior"? (b) Show characteristics of consumer behavior. Question 2: (a) What are "attitudes"? (b) Show characte

What is financing in functions facilitating exchange? Financing: Financing and marketing both functions of a business are interlinked along with each other. The department

A shift in orientation (from old concept of new or modern concept): in short, the marketing concept essentially represents a shift in orientation: 1.      From production ori

What are the disadvantages of licensing in marketing? The disadvantages of licensing are as given below: • Restricted form of participation certainly to length of agreement,

considering the cncept of product life cycle, where would ypu put video games in their life cycle?

Consumer mind is black box. Discuss

Question 1: Consider that you are the manager of front-line customer-service employees in a tourism/hospitality organisation. From this perspective, elaborate on the strategie