Skimming pricing, Marketing Management

Skimming Pricing

This pricing strategy dictates that the price of an item will be introduced into a market must be as high as possible. Thus, it is identifying the segment of the consumers who are not price sensitive. Once that segment has been saturated the price of item can be manipulated to appeal to other segments that are price sensitive.

Posted Date: 10/16/2012 7:21:43 AM | Location : United States







Related Discussions:- Skimming pricing, Assignment Help, Ask Question on Skimming pricing, Get Answer, Expert's Help, Skimming pricing Discussions

Write discussion on Skimming pricing
Your posts are moderated
Related Questions
You are needed to complete the following piece of work: 'Bodyproud Fitness' is a relatively new health and fitness company based in Huddersfield. The company was produced in res

What are focus and drawback of product concept? Product Concept: Focus: The focus of the firms subsequent the product concept is onto the production of greater products

Given the locations of mesh routers and their traffic demands, one can have the network configuration designed A network configuration is called a feasible network configuration (F

Forester's Country Markets is a well-known grocery chain based in a large Midwestern city.  At one of Forester's distribution warehouses a key problem has been proper stocking of s

difference between the personal selling and salesmanship?

what are the examples for ingredient branding?

Q. Purposes of Illustration of print-ad-copy? Illustration helps in attracting attention as well as arousing desire/ interest in advertisement. It assists the buyer in

What is Concept Testing Strategy Development? Test Marketing: Throughout this stage the product is in fact tried out in selected Market Segments only based upon the result

Question 1: (a) "The only type of risk that that exists in the banking sector is credit risk". Do you agree? (b) Describe  the concept of bank marketing. Question 2:

Positioning strategies: 1.       Attribute positioning: a company positions itself on an attribute, such as the size or the number of years in existence. Disneyland can adver