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What is the significance of problem recognition in decision making process?
Problem Recognition:
As any other decision-making process, this is the first stage of the organizational buying decision process comprises problem recognition, certainly where one or more persons identify a problem.
explain the various approaches better followed by smcg companies in test marketing?
Question: Q1. Name and give a short brief on drivers that influence customer behaviour. Q2. Name and give a short brief on what do consumers want? Q3. Explain in your own
what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing..?
A planning in which a business expands its activities to include allocation or lines of business related to the selling of its core products.
Importance of the New or Morden concept of the marketing: The importance of the New or Morden concept of marketing may be described as under: 1. Helpful in produc
#quest explain the ansoff product or makerting mix and its revance in makerting.
Question 1: (a) What do you understand by the term "market segment"? (b) Explain why the concept of segmentation may be of value to the marketing department of a large bus
Q. Evaluation of advertising media - Television? Television:- Commercial television advertising was initiated nearby 1976. With the reduction in T.V price as well as increase
Question : (a) Explain the term service encounter. (b) With reference to examples of services, discuss the three levels of customer contact services. (c) One tre
what are the various approaches to marketing?
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