Sales promotion, Marketing Management

Sales promotion: it includes activities other than advertising, personal selling publicity and public relations which are used in the promotiong of the product or in persuading the customer to purchase the product. Distribution of the samples, premium coupon, point of purchase display, off price selling, etc, is the examples of the sales promotion techniques.

Merits:

1.       Excellent approach for short term price reduction for the stimulating demand.

2.       Can be effective for changing a variety of consumer behavious.

3.       Can be easily tied in with other promotional tools.

Demerits:

1.       May have only short term impact.

2.       Over use of the price for changing a variety of consumer's sales promotional tools may hurt brand image and profits.

3.       Effective sales promotions are easily copied by competitions. 

Posted Date: 9/19/2012 9:11:02 AM | Location : United States







Related Discussions:- Sales promotion, Assignment Help, Ask Question on Sales promotion, Get Answer, Expert's Help, Sales promotion Discussions

Write discussion on Sales promotion
Your posts are moderated
Related Questions
In algebra, it seems appropriate that a sequence of content designed to help mother and father better comprehend Algebra's primary ideas should start with a description of Algebra

Q. Explain about Promotion Mix? Meaning: - Promotion is the co-ordination of every one seller initiated efforts to set up channels of information as well as persuasion in orde

Question 1: (a) What are the different stages in consumer buying decision? (b) Explain the difference between routine and complex buying decision using appropriate exampl

Question: Consumers have to constantly make decisions regarding what products or services to buy and where to buy them. Because the outcomes of such decisions are often uncerta

What are the financial intermediaries? Financial intermediaries: Credit companies, banks and other businesses which help finance transactions or cover against the risks

difference between the personal selling and salesmanship?

Explain about the Professional and Direct Purchasing in business market and the consumer market. Professional Purchasing: Products into business markets are purchased usua

IMPORTANCE OF MARKET SECURITIES TO THE GROWING ECONOMY

define company`s marketing environment.what are the actors and forces that constitute company`s marketing environment? discuss

6. Cubic Splines (Matlab) (6 points) (a) Use Matlab to create a regular grid x of data points in the range from 0 to 10 with a grid spacing h = 0:5. Calculate an array y of values